Suppose there is a site, but had some positions, but began to lose them. Previously, SEO promotion was used, but the specialist did, according to him, everything possible, and the site still did not reach the TOP. Collaboration with the SEO-employee has ended, but the problem remains. What is the client to do here? Find a specialist who will be able to show his skills at the very beginning of cooperation, namely, he will talk about elementary errors on the site.
Site audit is an analysis of a resource for errors, determining its functionality and correct operation, checking the usability of the site and the quality of the content used.
Site audit - site verification steps:
- Technical audit, the study of errors.
- Analysis of the current situation, the correct spelling of tags, headings, links, the correct selection of keywords.
- Studying search results for a promoted site. Checking registration at additional sites (catalogs, portals), checking indexing of pages, quality of rental links.
- Studying and identifying competitors' mistakes in order to take them into account in the project being promoted.
- Assessment of external parameters: design, domain name, site appearance, site usability, general impressions of the site, etc.
But it is worth considering when you make a request for an audit of your site from a new specialist, you will not receive all these results in full, but only basic errors. This is due to the fact that it takes a lot of time to audit one site, since specialist need to analyze a large amount of data. The last word about cooperation is always up to the client, and the audit request does not guarantee the beginning of cooperation.
If a full audit is conducted for each application, this will devalue the work of a specialist. There are always irresponsible specialists, but there are also the same customers. They are able to find out mistakes and give them for elimination to their full-time employees. We believe that such a strategy of behavior is not adequate, so a partial audit is a kind of reinsurance for a specialist. Even with such a reduced format for evaluating a site with an almost 100% guarantee, one can understand how experienced and qualified a specialist is.
The GrandMa Agency team is always ready to provide assistance and advice in matters related to promotion. Leave a request on the site, and we will contact you.