It was the N-th day of quarantine. Most businesses regroup and try to survive in the current environment. Many of them were mothballed, which is also justified in its own way, not everyone can go online. But there are those who have reduced all budgets for marketing, promotion, regrouped budgets (as they believe), while sitting and waiting for orders. But there are no orders. Let's understand why the redistribution of money is important, but the rejection of advertising and promotion on the network is not something that should be abandoned.
As mentioned above, businesses appear online, which means that online competition continues to grow. Saving on promotion, you risk being lost among competitors, even if your site has occupied TOP positions. SEO works in the long run, website optimization is ongoing. When a client makes a decision to stop work, the site slowly begins to lose ground, not only because they have ceased to engage in it, but because competitors understand the importance of positioning on the Internet and, instead of cutting budgets, redistribute them in such a way that they spend more on online promotion, than before the crisis to increase sales.
Of course, many cannot afford to increase budgets for advertising and promotion, but a complete rejection of marketing services will only worsen an already difficult situation. In this situation, the redistribution of funds plays an important role, the main thing is to be able to do this without harming yourself. A pandemic will end sooner or later, but everyone will come out of it differently.
Why is it important to continue promoting the site in a crisis?
- SEO works for the long term. SEO promotion always gives traffic to the site. Even if now there are fewer orders, maintaining progress in overcoming the crisis will help to achieve stable sales, which will offset the costs. In essence, it is an investment in brand awareness and future sales.
- Search and purchase of goods online increased by 63%. Due to isolation, people have not stopped needing goods, rather, on the contrary, now they cannot buy some of them. Even during the quarantine period, businesses go online, people order more and more over the Internet and usually get by with the first two pages of search results. Refusal from SEO will allow you to go to the 10th page of the search results, where no one will find you for sure.
- Change in the level of competition. To abandon SEO means to take 10 steps back while competitors take a step forward and develop further.
- Life buoy for business. The pandemic will end, and SEO will continue to be one of the most effective methods of attracting customers. Those who are engaged in further development and promotion of the site will be prepared and, when overcoming the crisis, will receive maximum results and increased activity. We advise you not to abandon SEO promotion, because it will help you to survive difficult times and even out after experienced difficulties.
- You can always find a compromise. In the current conditions, everyone wants to stay afloat, so it is almost always possible to come to conditions that will satisfy all parties. The main thing is to build communication correctly.
Our team is no exception - we also adapted to the current state of affairs and offered our customers favorable conditions. This allowed them to keep their businesses in search results, not to lose their position, for some customers we managed to increase traffic to the site and increase sales.