Almost every business needs a website, you can write it using programming languages, create it using the CMS engine, and build it using the site builder. We will consider the latter option today.
Creating a site on the constructor takes a minimum of time, does not require special skills and huge expenses. However, in addition to the pros, there are also disadvantages, for example, such a site is harder to promote and various incorrigible problems are possible. Therefore, you will need not only the knowledge of your SEO optimizer, but also your patience.
Problems of SEO promotion for a site builder
For correct page indexing by search robots, correct code programming is required, which not every constructor allows.
In addition, you are not a hundred percent owner of the site, the domain is located on the hosting, so you do not have full access to your site and guarantees of reliability. And to transfer it to another hosting is quite problematic and mostly for an additional fee.
You also do not have the ability to create your own memorable name — a domain name. Which is no less important in promotion. You will not be able to insert third-party content, media files, or your own scripts on the site, and the design will not be unique, since the templates are the same for everyone. Because of this, the site may be inconvenient and not quite meet the specifics of your company. Both your actions and your imagination are limited by the capabilities of the constructor.
- Advantages: cheap or free; not time-consuming; simple enough; lots of ready-made templates.
- Disadvantages: problems with promotion; limited features; lack of uniqueness; no guarantees; mandatory advertising.
Some disadvantages can be mitigated for an additional fee, but this should be considered immediately when choosing a constructor, since not everyone provides this opportunity.
Conversion from site builder to CMS
However, despite all the advantages, for further successful SEO promotion of large sites and online stores is necessary to transfer the site to the CMS. Because the constructor can greatly reduce your chances of successful promotion.