Skip to content
LET'S TALK
EN
CASE STUDY

FINTECH FROM ZERO 76META LEADS · JAN–FEB 2026

A new payment product for construction companies moved from an untested offer to measurable lead campaigns.

INDUSTRY
Construction fintech
SERVICES
Meta Ads · Creative
COUNTRY
Germany
DURATION
Ongoing
BauPay case cover
WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED RESULTS.

For businesses that already invest in growth and want a clear path from channel work to measurable demand — not a vanity report. You already spend on growth and need systems you can trust You're launching a new or unproven offer and need to learn what converts before you scale spend. You want reporting scoped to what the data proves — channel, period and cost — not vanity metrics.

BUSINESS RESULT

WHAT CHANGEDIN THE PIPELINE.

Headline metric: 76 Meta leads across 4 campaigns (Jan–Feb 2026) at €13.13 weighted CPL. We turn channel work into a measurable, repeatable source of demand — reported only to what the data supports.

THE CHALLENGE

NEW PRODUCT.NO MARKET HISTORY.

The startup had to explain a new payment workflow to a conservative B2B audience and learn which promise produced action.

OUR SOLUTION

A SYSTEM FOR OFFER TESTING GROWTH.

We tested a low-friction trial message, lead forms and profile traffic separately so each signal stayed interpretable.

STEP 01
DIAGNOSE
Clarify the offer, audience and real decision cycle.
STEP 02
SEGMENT
Separate audiences and messages instead of averaging them.
STEP 03
TEST
Test offers, formats and creatives with controlled budgets.
STEP 04
OPTIMIZE
Move budget toward combinations supported by data.
STEP 05
REPORT
Keep lead counts, costs and source periods explicit.
THE RESULTS

EARLY DEMAND.MEASURED BY CAMPAIGN.

76
Meta leads across 4 campaigns · Jan–Feb 2026
€13.13
Weighted Meta cost per lead · Jan–Feb 2026
€998.21
Spend across 4 Meta lead campaigns · Jan–Feb 2026
TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation
Measurement, structure and offer clarity before scale.
Build & ship
Channels, creative systems and feedback loops.
Compound
Iterate on what pays; cut what does not.
FAQ
Was this a one-off campaign or a system? +

A system: measurement, execution and iteration designed to compound.

Can we get a similar setup for our market? +

Yes — start with a short diagnostic call, then we map the shortest path to results.

RELATED
All services Contact
BUILD A MEASURABLE FUNNEL

NEED RESULTS YOU CANCHECK, NOT GUESS?

We connect campaign data, creative testing and business context — then report what the evidence actually supports.