FINTECH FROM ZERO 76META LEADS · JAN–FEB 2026
A new payment product for construction companies moved from an untested offer to measurable lead campaigns.
BEST FOR TEAMSTHAT NEED RESULTS.
For teams launching an unfamiliar product that need to test the offer and measure early interest before increasing spend. You are planning a regulated fintech demand test and need cost and lead volume separated by campaign and period. You're launching a new or unproven offer and need to learn what converts before you scale spend. You want reporting scoped to what the data proves — channel, period and cost — not vanity metrics.
WHAT CHANGEDIN THE PIPELINE.
Four Meta campaigns generated 76 leads in January and February 2026 at a weighted cost of €13.13 per lead. The case measures leads, not sales.
NEW PRODUCT.NO MARKET HISTORY.
The startup had to explain a new payment workflow to a conservative B2B audience and learn which promise produced action.
FOUR TESTS. OFFER TESTING ONE CLEAR COMPARISON.
We separated the trial message, lead forms and profile traffic so the team could see which campaign produced which response.
EARLY DEMAND.MEASURED BY CAMPAIGN.
HOW THE SYSTEM WENT LIVE.
A system: four campaigns tested the offer, lead forms and profile traffic in parallel over two months, and spend moved to what worked.
It depends on whether the offer can be tested with one clear action and a controlled budget. We can check that before recommending a campaign.