departures · 24 public cases · every number with a period
Work you can check
For each case: the task, what we did, what changed - and what these numbers don’t prove. Look at the period and the counting method first, then at the number. Read it like a departures board: client, channel, the number, the period, the status. Click a row for the footnote.
before the number.
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SEO FOR PERFUME DECANTS
156,379Google Search clicks · Jul 2025-Jun 2026
62.7%Share of all sessions attributed to Organic Search
how it was countedThe project gained a measurable acquisition channel: 156,379 Google Search clicks and 170,606 Organic Search sessions in 12 months.
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PARKING LEAD ENGINE
40,594Parking lots ≥5,000 m² (DE)
6,456High-priority targets (score ≥80, 13 Jul 2026 snapshot)
how it was countedInstead of analysts rebuilding parking lists by hand, the team opens a refreshed prospect map: 40,594 large lots and 6,456 high-priority rows, ready for field planning without inventing pipeline numbers we have not measured.
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SOLAR DEMAND IN GERMANY
2,276Link clicks across 3 controlled traffic tests
€0.37Weighted CPC across all 3 tests
how it was countedThree tests generated 2,276 link clicks at a weighted €0.37 per click on €832.20 spend.
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AUTOMATED CONTENT ENGINE
1,222WordPress articles published
550 → 2,600Organic clicks in equal 202-day windows
how it was countedThe system published 1,222 articles in 202 days.
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LUXURY CAR RENTAL
933All messaging conversations
$4.94Weighted direct-response cost
how it was countedMeta generated 933 rental conversations; direct-response campaigns produced 868 at a weighted $4.94 each.
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SOLAR CARPORTS
721Meta leads recorded account-wide
+420%Search impressions during publishing versus the equal baseline window
how it was countedFrom September 2024 to July 2026 the Meta account recorded 721 leads.
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AUTO BODY LEAD GENERATION
717All service conversations
$1.93Weighted direct-response cost
how it was countedMeta generated 717 service conversations.
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TECHNOLOGY
+320%AI visibility
5moDuration
how it was countedAI visibility rose from a baseline index of 100 to 420 over five months: a 320% increase.
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RENOVATION LEAD GENERATION
287Google Ads high-intent actions
78Meta renovation leads
how it was countedGoogle Ads recorded 287 high-intent actions: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests.
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CO2 AWARD
210Tonnes of CO₂ a year on the first award (MURR project)
2Fields that change per project: client logo and CO₂ figure
how it was countedThe award keeps working longer than any post: it stands at the client's reception or in a meeting room, and every guest sees the PILLAR logo next to the CO2 figure.
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PREMIUM SAUNA GROWTH
200Premium saunas sold in six months
≈€3,000,000Sales volume across the six-month result
how it was countedThe client confirmed 200 premium saunas sold in six months at an average value of about €15,000, or roughly €3 million in sales volume.
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RENOVATION LEADS IN SPAIN
88Meta renovation leads received
€26.20Weighted cost per lead
how it was countedLocal Meta campaigns generated 88 renovation leads from October 2025 to May 2026.
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FINTECH STARTUP LAUNCH
76Meta leads across 4 campaigns · Jan-Feb 2026
€13.13Weighted Meta cost per lead · Jan-Feb 2026
how it was countedFour Meta campaigns generated 76 leads in January and February 2026 at a weighted cost of €13.13 per lead.
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GROWS IN GOOGLE
+76%Google search impressions, Jul-Sep vs Apr-Jun 2026
44,245Search impressions in Jul-Sep 2026
how it was countedGoogle showed the store 19,040 more times in Jul-Sep 2026 than in Apr-Jun.
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SEARCH → CALL
142Contact events in one quarter
€23Per measured contact
how it was counted142 contact events in a single quarter - 72 calls, 60 emails, 10 completed forms.
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72% MORE VISITS
+72%Store sessions, Sep-Nov 2025 vs Jun-Aug 2025
28,033Sessions in September-November 2025
96%Correct redirect category suggestions
how it was countedIn autumn 2025 the store captured 11,713 more sessions than in the summer quarter: more people looking for print and packaging reached its pages.
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LANDING ENGINE
15Landing pages created in the first two test hours
€1Per landing page from month two (€100 / 100 pages)
how it was countedIn the first two test hours, BETSA created 15 landing pages.
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MORE LEADS, LOWER COST
x4.9Key site conversions, Oct-Dec 2025 vs Jul-Sep 2025
+58%Meta leads, May-Jul 2025 vs Feb-Apr 2025
-35%Cost per Meta lead, same comparison
how it was countedPeople planning a solar carport now reach the seller more often and for less.
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ON A SITE BUILDER
33 → 50Google PageSpeed score · mobile
43 → 67Google PageSpeed score · desktop
how it was countedThe studio kept its site, its page addresses and its search traffic, and mobile visitors wait about four times less for the page to respond.
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GROWS IN GOOGLE
x2.8Search impressions, quarter on quarter
+182%Growth in Google search impressions
36,637Search impressions, July-September 2026
how it was countedIn July-September 2026 the store appeared in Google 36,637 times, against 13,007 the quarter before.
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CLICKS MORE THAN DOUBLED
x2.4Organic search clicks, Oct-Dec 2025 vs Jul-Sep 2025
+75%Organic search sessions, Nov 2025-Jan 2026 vs Aug-Oct 2025
+44%Key conversions on site, Apr-Jun 2025 vs Jan-Mar 2025
how it was countedThe site turned more visits into action first: 307 key conversions in April-June 2025, up from 213.
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56% LIGHTER
-56%Signup image weight
460 KBNew file size on every mobile visit
how it was countedEvery mobile shopper at the store now downloads 460 KB for the signup image instead of 1.05 MB.
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MAIL TRIAGE
615Messages triaged
91Tasks created
how it was countedThe pilot sorted 615 messages across five mailboxes, created 91 tasks and sent 148 digests.
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TENDER RADAR
146Unique tender IDs across canonical snapshots
98Shortlisted rows across 9 weekly digests
how it was countedInstead of scrolling portals, the team opens filtered tender lists, a monthly working pool observed at 62-90 records, 9 weekly digests with 98 shortlisted rows and five outreach packs with 795 lines of context.
no public case on this fader yet, which is also data.
why the board has a period column
A number needs
context
A number without client, period, channel and counting method is just a brag. With that context - it’s evidence. Click and check.
- client
- PILLAR · Renewable energy / solar carports
- period
- Q1 2025
- fader
- Google Ads
- how it was counted
- 142 contact events in a single quarter - 72 calls, 60 emails, 10 completed forms.
now it is a brag.
READ THEFOOTNOTES.
A case on this board is evidence only when four things travel together: client, period, fader, method. A number alone is a brag.
Every public case links to a page with those footnotes. Use the board to pick a fader that matches your leak (demand, message or journey), then open the case before you copy a KPI onto a sales deck.
What we do not do here: invent search volumes, blend Meta leads with Google actions, or treat conversations as revenue. If a fader has no public case yet, that empty state is also data.
write to us
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No call needed. Tell us what hurts and what you want to change. We’ll reply in writing, usually within one working day - with concrete questions and a next step. We will say which number we would chase first, and which period it needs.
