CASE STUDY

AUTO BODY DEMAND 717SERVICE CONVERSATIONS

From November 2025 to February 2026, Meta generated 717 service conversations. Four direct-response campaigns delivered 695 at a weighted $1.93 each.

INDUSTRY

Auto service

SERVICES

Meta Ads · Creative

COUNTRY

Georgia

DURATION

Active project

WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED RESULTS.

For local service businesses where a message or call is the first measurable step, while completed jobs are tracked separately. Your local service business needs priced conversations before it can measure completed jobs.

BUSINESS RESULT

WHAT CHANGEDIN THE BUSINESS.

Meta generated 717 service conversations. Four direct-response campaigns delivered 695 at a weighted $1.93 each. These were conversations, not completed repair orders.

THE CHALLENGE

LOCAL SERVICE.VISIBLE DAMAGE.

Auto-body demand is local and urgent, but traffic, profile visits and service inquiries represent different stages of intent.

OUR SOLUTION

SEPARATE GOALS FOR LOCAL INTENT EACH STEP.

We separated awareness, profile traffic and conversation objectives, then optimized each against its own result.

STEP 01

DIAGNOSE

Mapped how urgent, local damage-repair searches differ from casual browsing.

STEP 02

SEGMENT

Separated awareness, profile-traffic and conversation objectives instead of one blended goal.

STEP 03

TEST

Ran four direct-response campaigns in parallel to see which drove real service inquiries.

STEP 04

OPTIMIZE

Pushed budget into the strongest campaign, which alone delivered 555 conversations at $1.48.

STEP 05

REPORT

Compared all 717 conversations by campaign, cost and month from November through February.

THE RESULTS

SERVICE INQUIRIES.AT A TRACKED COST.

717

All service conversations

695

Direct-response conversations

$1.93

Weighted direct-response cost

Strongest direct-response campaign

555

$1.48

All direct-response campaigns

695

$1.93

All messaging campaigns

717

$2.82

CUMULATIVE SERVICE CONVERSATIONS

7170

NOV 25DEC 25JAN 26FEB 26

TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation

We defined a messaging conversation as the campaign result and kept completed repairs outside the claim.

Build & ship

Four direct-response campaigns tested different service messages and audiences around the same local offer.

Compound

We compared spend and conversations across the four campaigns and identified the strongest cost per conversation.

FAQ

Was this a one-off campaign or a system? +

A system, not a one-off: during the audited period the Meta work ran multiple campaigns with separate objectives, compared by conversation volume and cost.

Would this work for another local service? +

Possibly. The service, radius, response speed and value of one enquiry need to make the campaign worthwhile.

RELATED

All services Contact

MEASURE SERVICE ENQUIRIES

NEED MORE LOCALSERVICE CONVERSATIONS?

Tell us which services matter and where customers contact you. We will check whether Meta is a sensible route to more conversations.

Telegram For quick written questions WhatsApp For written project updates Email us For detailed requests