Skip to content
LET'S TALK
EN▾

← the board · case study

AUTO BODY DEMAND AUTO BODY LEAD GENERATION

From November 2025 to February 2026, Meta generated 717 service conversations. Four direct-response campaigns delivered 695 at a weighted $1.93 each.

  • industryAuto service
  • faderMeta Ads
  • countryGeorgia
  • periodActive project
  • leakmessage
ProCar — AUTO BODY LEAD GENERATION

the challenge

LOCAL SERVICE. VISIBLE DAMAGE.

Auto-body demand is local and urgent, but traffic, profile visits and service inquiries represent different stages of intent.

our solution

SEPARATE GOALS FOR LOCAL INTENT EACH STEP.

We separated awareness, profile traffic and conversation objectives, then optimized each against its own result.

  1. 01

    DIAGNOSE

    Mapped how urgent, local damage-repair searches differ from casual browsing.

  2. 02

    SEGMENT

    Separated awareness, profile-traffic and conversation objectives instead of one blended goal.

  3. 03

    TEST

    Ran four direct-response campaigns in parallel to see which drove real service inquiries.

  4. 04

    OPTIMIZE

    Pushed budget into the strongest campaign, which alone delivered 555 conversations at $1.48.

  5. 05

    REPORT

    Compared all 717 conversations by campaign, cost and month from November through February.

the results

SERVICE INQUIRIES. AT A TRACKED COST.

717All service conversations

695Direct-response conversations

$1.93Weighted direct-response cost

CUMULATIVE SERVICE CONVERSATIONS
NOV 25DEC 25JAN 26FEB 26
7170

555Strongest direct-response campaign

695All direct-response campaigns

717All messaging campaigns

the footnote

WHAT CHANGED
IN THE BUSINESS.

Meta generated 717 service conversations.

measured period
November 2025–February 2026
source
public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says

who this is for

BEST FOR TEAMS THAT NEED RESULTS.

For local service businesses where a message or call is the first measurable step, while completed jobs are tracked separately.

  • Your local service business needs priced conversations before it can measure completed jobs.

timeline

HOW THE SYSTEM WENT LIVE.

  1. Foundation

    We defined a messaging conversation as the campaign result and kept completed repairs outside the claim.

  2. Build & ship

    Four direct-response campaigns tested different service messages and audiences around the same local offer.

  3. Compound

    We compared spend and conversations across the four campaigns and identified the strongest cost per conversation.

asked about this case

Was this a one-off campaign or a system?

A system, not a one-off: during the audited period the Meta work ran multiple campaigns with separate objectives, compared by conversation volume and cost.

Would this work for another local service?

Possibly. The service, radius, response speed and value of one enquiry need to make the campaign worthwhile.

What was broken?

Auto-body demand is local and urgent, but traffic, profile visits and service inquiries are different intent stages. A blended Meta goal hides which step actually produced conversations.

Leak: message / measurement of local intent.

What we did

Separated awareness, profile-traffic and conversation objectives. Ran four direct-response campaigns in parallel. Pushed budget into the strongest. Reported all conversations by campaign, cost and month.

One number that moved

717 service conversations on Meta from November 2025 to February 2026.

  • 695 direct-response conversations at weighted $1.93 each
  • Strongest campaign alone: 555 conversations at $1.48
  • All messaging campaigns total: 717

Boundaries:

  • Unit = service conversations (messaging), not completed repairs, revenue or jobs.
  • Completed jobs stay outside the claim.
  • 695 / $1.93 = direct-response subset; 717 = all messaging campaigns — do not swap.
  • When this proof appears on /services/analytics/, keep the Meta-fader honesty: measurement of priced conversations, not “analytics created the jobs.”

What we refused

One blended goal for awareness + conversations. Claiming repairs as the Meta KPI.

FAQ

Campaign or system? System: multiple campaigns, compared by volume and cost in the audited period.
Other local services? Possibly — if radius, response speed and enquiry value make it worthwhile.

CTA

Tell us which services matter and where customers contact you → hello@grandma.agency / /contact/. Related: /services/meta-ads/, /services/analytics/.

next row on the board

B2B PLATFORMTechnology · B2B · Germany AI·S +320% 5 months LIVE

write to us

NEED MORE LOCAL
SERVICE CONVERSATIONS?

Tell us which services matter and where customers contact you. We will check whether Meta is a sensible route to more conversations.

No calls, no newsletter. A reply from a person, usually within one working day. Prefer chat? Telegram · hello@grandma.agency

GrandMa in an armchair, answering on her phone
A person from the team replies.

PREFER MESSAGING?

write where it's easier for you.

The same team, the same written answers, in the channel you already use. Usually within one working day.