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CASE STUDY

AUTO BODY DEMAND 717SERVICE CONVERSATIONS

From November 2025 to February 2026, Meta generated 717 service conversations. Four direct-response campaigns delivered 695 of them at a weighted $1.93.

INDUSTRY
Auto service
SERVICES
Meta Ads · Creative
COUNTRY
Georgia
DURATION
Active project
ProCar case cover
WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED RESULTS.

For businesses that already invest in growth and want a clear path from channel work to sales — not a vanity report. You already spend on growth and need systems you can trust

BUSINESS RESULT

WHAT CHANGEDIN THE BUSINESS.

Meta generated 717 service conversations. Four direct-response campaigns delivered 695 of them at a weighted cost of $1.93.

THE CHALLENGE

LOCAL SERVICE.VISIBLE DAMAGE.

Auto-body demand is local and urgent, but traffic, profile visits and service inquiries represent different stages of intent.

OUR SOLUTION

A SYSTEM FOR LOCAL INTENT GROWTH.

We separated awareness, profile traffic and conversation objectives, then optimized each against its own result.

STEP 01
DIAGNOSE
Clarify the offer, audience and real decision cycle.
STEP 02
SEGMENT
Separate audiences and messages instead of averaging them.
STEP 03
TEST
Test offers, formats and creatives with controlled budgets.
STEP 04
OPTIMIZE
Move budget toward combinations supported by data.
STEP 05
REPORT
Keep lead counts, costs and source periods explicit.
THE RESULTS

SERVICE INQUIRIES.AT A TRACKED COST.

717
All service conversations
695
Direct-response conversations
$1.93
Weighted direct-response cost
Strongest direct-response campaign
555
$1.48
All direct-response campaigns
695
$1.93
All messaging campaigns
717
$2.82
CUMULATIVE SERVICE CONVERSATIONS
7170
NOV 25DEC 25JAN 26FEB 26
TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation
Measurement, structure and offer clarity before scale.
Build & ship
Channels, creative/content systems and feedback loops.
Compound
Iterate on what pays; cut what does not.
FAQ
Was this a one-off campaign or a system? +

A system, not a one-off: during the audited period the Meta work ran multiple campaigns with separate objectives, compared by conversation volume and cost.

Can we get a similar setup for our market? +

Yes — start with a short diagnostic call, then we map the shortest path to results.

RELATED
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BUILD A MEASURABLE FUNNEL

NEED RESULTS YOU CANCHECK, NOT GUESS?

We connect campaign data, creative testing and business context — then report what the evidence actually supports.

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