B2B CONVERSATIONS WITHOUT MASS MESSAGING.
We help start relevant conversations with the right companies and people — carefully, transparently and with a clear handover.
Good outreach gives a particular company and person a clear reason to reply. It is not a contest to send the most messages.
ACTIVITY IS NOT A CONVERSATION.
A long list and a generic message create activity. They rarely create trust with the people you actually want to reach.
FIND THE RIGHT REASON TO TALK.
GrandMa leads the strategy and client communication. A specialised partner team performs agreed LinkedIn work; we say this before the start.
A CLEAR WAY OF WORKING.
You know who designs the work, who carries it out and how replies reach your sales team.
FREQUENTLYASKED QUESTIONS.
GrandMa leads strategy and client communication; a specialised partner team performs the agreed LinkedIn work. This is clear before launch.
No. Results depend on market, offer, price and the client’s response. We agree on a careful process and useful measures.
A simple table can work at first, but replies need an agreed owner and next step.
CONVERSATIONS, NOT MESSAGE VOLUME.
B2B outreach works when there is a real reason to contact a particular company and person. Sending more messages does not create that reason.
Our delivery model
GrandMa leads the strategy, positioning, coordination and client communication. A specialised partner team performs the agreed LinkedIn work. We make this transparent before the first message, along with roles, limits and the handover of replies.
What we clarify
We describe the companies and roles to approach, the situations in which the offer is relevant, and whom not to contact. We prepare profiles, proof and short messages around a concrete business problem.
What success means
We look for qualified conversations and meetings that the sales team can continue, not a vanity count of sent messages. Replies, refusals and silence are all evidence: they can improve the offer, audience or timing.
When not to start
Do not start if the offer is still unclear, nobody can answer interested replies, or the aim is mass spam. In those cases, the list is not the problem.
How to begin
Share your current audience, regions and languages, offer, typical deal size and the person who follows up. We will say whether LinkedIn is a sensible next channel.
Related: automation, websites and all services.