Meta Ads - create demand that isn’t in search yet

A paid social media agency is useful when your offer needs to reach people who are not searching for it yet. Meta Ads on Instagram and Facebook show it to people whose interests, location and behaviour look like your customers’. They suit visual and local services, and products where demand has to be created. We run Meta campaigns as tests: one change per round, with reach, clicks and enquiries counted separately. We do not promise a number of leads, because the result depends on the offer, the market and how quickly your team replies.

When Instagram ads work

Instagram ads work when the product can be shown: before and after, a car, a dish, a room, the work itself. People scroll, recognise a problem and understand within seconds what is offered and what to do next. If the offer needs a long explanation, the ad will not carry it.

Someone also has to answer. Instagram enquiries often arrive in direct messages or WhatsApp, and a person who gets a reply the next day is often already talking to a competitor. Before launch we agree who replies and how fast. If the profile people land on is empty or stale, start with social media management.

What a Meta Ads agency tests

Setup begins with the action that counts as a result: a message, a lead form, a call or a purchase on the site. That choice sets the campaign objective in Meta and shapes who the system looks for.

Then we prepare several versions of the message and change one thing per round: the offer, the format, the proof or the audience. Otherwise nobody knows what worked. Weak versions are switched off and the budget moves to the ones that bring enquiries at an acceptable cost.

What the results look like

For a body repair garage in Georgia, we separated awareness, profile traffic and conversations and optimised each objective on its own results. From November 2025 to February 2026 the ads produced 717 service conversations, 695 of them from four direct-response campaigns at a weighted $1.93 each. A conversation is not a booking or a sale, so the case counts conversations. See the car service case.

Some projects are slower. For a renovation company near Alicante, Spain, Meta campaigns collected 88 renovation leads at a weighted €26.20 between October 2025 and May 2026, and two months in that period brought no new leads at all. We kept changing locations and project types in the creatives until we found combinations that worked. Read the Renovarte case.

What it costs

There are two parts. The ad budget goes to Meta and depends on the country, competition for the audience, the objective and the length of the test. Our fee depends on the number of campaigns and audiences, how many creatives are needed and whether tracking on the site has to be set up. We do not publish a price list, and a cost per lead from someone else’s case is not a forecast for yours. Scope and fee are agreed in writing before the start.

Who it suits

Paid social suits small and mid-sized businesses with a visual or local product: renovation, cars, beauty, property, food, events. Search ads are the better first step when customers already look for your service on Google. No social media ad agency can fix an unclear offer, a site that cannot take an enquiry or an inbox nobody reads. If you are still deciding who should run your ads at all, our article on doing marketing yourself, hiring a marketer or working with an agency may help.

Next step

Write to us through the contact page. Tell us what you sell, where, who you want to reach, your current budget if you have one and what a good enquiry looks like. Add a link to your Instagram profile and tell us who answers messages. We will reply in writing with a first test, or say plainly that something else should come first.