CASE STUDY

RENOVATION LEADS 88META RENOVATION LEADS

From October 2025 to May 2026, the local Meta funnel generated 88 leads for comprehensive renovations around Alicante.

INDUSTRY

Renovation

SERVICES

Meta Ads · Creative

COUNTRY

Spain

DURATION

Since Oct 2025

WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED RESULTS.

For local renovation companies that need enquiries from owners with a real project, while signed contracts are tracked separately. Your local renovation team can answer new enquiries in the Alicante area.

BUSINESS RESULT

WHAT CHANGEDIN THE BUSINESS.

Local Meta campaigns generated 88 renovation leads from October 2025 to May 2026. The case does not claim 88 signed renovation projects.

THE CHALLENGE

LOCAL TRUST.PREMIUM TICKET.

Comprehensive renovation is a high-consideration purchase. The campaign had to attract homeowners with a real project, not generic design inspiration.

OUR SOLUTION

LOCAL OFFERS FOR QUALIFIED INTEREST REAL PROJECTS.

Location-specific offers and project-led creatives moved interested homeowners into a measurable lead flow.

STEP 01

DIAGNOSE

Identified which homeowners around Alicante had a real renovation project, not just design inspiration.

STEP 02

SEGMENT

Split creatives by location and project type instead of one generic renovation ad.

STEP 03

TEST

Tested location-specific offers against generic ones through two months that produced no new leads.

STEP 04

OPTIMIZE

Moved budget into the location-project combinations that actually produced leads.

STEP 05

REPORT

Tracked all 88 leads by month and cost, from October 2025 through May 2026.

THE RESULTS

LOCAL DEMAND.CLEARLY RECORDED.

Meta renovation leads received

€26.20

Weighted cost per lead

€2,305.18

Lead campaign spend

CUMULATIVE LEADS · OCT 2025–MAY 2026

8812

OctNovDecJanFebMarAprMay

TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation

We set the Alicante service area, renovation scope and a lead as the measured campaign event.

Build & ship

Local creative and lead forms matched the services to people planning larger renovation work.

Compound

Budget followed the combinations producing leads, while the report kept leads separate from signed renovation contracts.

FAQ

Was this a one-off campaign or a system? +

A system: location-specific offers ran for eight months, including two months with no new leads, landing at a weighted €26.20 cost per lead across the full period.

Would this work in another city or region? +

Possibly. We first check the service area, project value, available proof and how quickly new enquiries are handled.

RELATED

All services Contact

TESTING LOCAL RENOVATION DEMAND?

NEED RESULTS YOU CANCHECK, NOT GUESS?

Describe the region, project type and typical order value. We will check whether Meta is a sensible place to test local demand.

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