the challenge
LOCAL TRUST. PREMIUM TICKET.
Comprehensive renovation is a high-consideration purchase. The campaign had to attract homeowners with a real project, not generic design inspiration.
our solution
LOCAL OFFERS FOR QUALIFIED INTEREST REAL PROJECTS.
Location-specific offers and project-led creatives moved interested homeowners into a measurable lead flow.
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01
DIAGNOSE
Identified which homeowners around Alicante had a real renovation project, not just design inspiration.
-
02
SEGMENT
Split creatives by location and project type instead of one generic renovation ad.
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03
TEST
Tested location-specific offers against generic ones through two months that produced no new leads.
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04
OPTIMIZE
Moved budget into the location-project combinations that actually produced leads.
-
05
REPORT
Tracked all 88 leads by month and cost, from October 2025 through May 2026.
the results
LOCAL DEMAND. CLEARLY RECORDED.
88Meta renovation leads received
€26.20Weighted cost per lead
€2,305.18Lead campaign spend
the footnote
WHAT CHANGED
IN THE BUSINESS.
Local Meta campaigns generated 88 renovation leads from October 2025 to May 2026.
- measured period
- October 2025–May 2026
- fader
- Meta Ads
- source
- public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says
who this is for
BEST FOR TEAMS THAT NEED RESULTS.
For local renovation companies that need enquiries from owners with a real project, while signed contracts are tracked separately.
- Your local renovation team can answer new enquiries in the Alicante area.
timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
We set the Alicante service area, renovation scope and a lead as the measured campaign event.
- Build & ship
Local creative and lead forms matched the services to people planning larger renovation work.
- Compound
Budget followed the combinations producing leads, while the report kept leads separate from signed renovation contracts.
asked about this case
Was this a one-off campaign or a system?
A system: location-specific offers ran for eight months, including two months with no new leads, landing at a weighted €26.20 cost per lead across the full period.
Would this work in another city or region?
Possibly. We first check the service area, project value, available proof and how quickly new enquiries are handled.