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CASE STUDY

RENOVATION DEMAND 287HIGH-INTENT GOOGLE ADS ACTIONS

Google Ads generated 287 tracked high-intent actions, while Meta added 78 renovation leads.

INDUSTRY
Renovation
SERVICES
Google Ads · Meta Ads · Analytics
COUNTRY
Germany
DURATION
Ongoing collaboration
BETSA case cover
WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED CLARITY.

For local-service businesses that need a traceable path from demand generation to a contact action. You sell a local, high-consideration service where every contact matters. You want search and paid-social outcomes kept separate and checkable. You need reporting based on concrete actions, not one blended headline number.

MEASURED OUTCOME

A TRANSPARENTTWO-CHANNEL SYSTEM.

Google Ads recorded 287 high-intent actions: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests.

THE CHALLENGE

LOCAL DEMAND.HIGH CONSIDERATION.

Renovation is local, expensive and trust-heavy. Broad traffic alone does not prove commercial intent.

OUR SOLUTION

A SYSTEM FOR LOCAL LEADS GROWTH.

We aligned service-specific creatives and lead forms around concrete renovation needs and geography.

STEP 01
MAP SERVICES
Separated windows, roofing and renovation demand by intent.
STEP 02
CAPTURE SEARCH
Built Google campaigns around calls, forms and quote requests.
STEP 03
CREATE DEMAND
Used Meta creatives to reach homeowners before the final search.
STEP 04
TRACK INTENT
Kept calls, sent forms, email clicks and Meta leads separate.
STEP 05
REBALANCE
Shifted effort toward services and periods with stronger response.
THE RESULTS

TWO CHANNELS.287 GOOGLE ADS ACTIONS + 78 META LEADS.

287
Google Ads high-intent actions
78
Meta renovation leads
144
Phone clicks from Google Ads
86
Submitted forms from Google Ads
50
Email clicks from Google Ads
7
Quote requests from Google Ads
Phone clicks
144
Google Ads
Forms sent
86
Google Ads
Email clicks
50
Google Ads
Quote requests
7
Google Ads
Meta renovation leads
78
Meta Ads
GOOGLE ADS BREAKDOWN

NOT JUST TRAFFIC.ACTIONS WITH INTENT.

The 287 Google Ads actions were recorded at the bottom of the funnel: 144 phone clicks, 86 submitted forms, 50 email clicks and 7 quote requests. Meta supplied a separate stream of 78 renovation leads.

144
Phone clicks
86
Submitted forms
50
Email clicks
7
Quote requests
TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation
Measurement, structure and offer clarity before scale.
Build & ship
Channels, creative systems and feedback loops.
Compound
Iterate on what produces response; remove what does not.
FAQ
Was this a one-off campaign or a system? +

A system: measurement, execution and iteration designed to improve from evidence.

Can we get a similar setup for our market? +

Yes — start with a short diagnostic call, then map the shortest path to measurable contact actions.

RELATED
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BUILD A MEASURABLE FUNNEL

NEED RESULTS YOU CANCHECK, NOT GUESS?

We connect campaign data, creative testing and business context — then report what the evidence actually supports.