CASE STUDY
BETSA +286%
A full Google Ads rebuild turned wasted spend into a predictable lead engine — booking out an entire renovation season.
Structure + Tracking = Leads
THE CHALLENGE
SPEND WITHOUTSTRUCTURE.
Google Ads was running on default settings, bidding on the wrong keywords, sending clicks to pages that didn't convert. Without conversion tracking tied to revenue, spend scaled faster than results.
BEFORE — FLAT, INCONSISTENT TRAFFIC
FEBMARAPRMAY
OUR SOLUTION
A REVENUE-FIRST ADS REBUILD.
Every campaign, keyword and landing page realigned to one clear commercial goal — and measured against it every month.
STEP 01
DISCOVER
We research your business, market and audience.
STEP 02
STRATEGIZE
We build a clear roadmap with the highest impact.
STEP 03
EXECUTE
We launch campaigns, creatives and bidding.
STEP 04
MEASURE
We track performance and turn data into insights.
STEP 05
GROW
We optimize, scale and compound growth over time.
THE RESULTS
A SEASONBOOKED OUT.
+286%
Leads increase
6mo
Duration
ORGANIC GROWTH
3860
FEBMARAPRMAYJUNJULAUGSEP
The season is yours now.
BEFORE VS AFTER
THE SHIFT,IN NUMBERS.
Indexed to the first tracked month (baseline = 100). Same numbers behind the growth curve above — seen side by side.
CLIENT FEEDBACK
Finally an agency that speaks numbers, not buzzwords. Leads doubled and stayed.
T. Bauer
Managing Director · BETSA
