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SEO FOR E-COMMERCE SEO FOR PERFUME DECANTS

We created the project and e-commerce website from zero, then built an SEO system that generated 156,379 Google Search clicks and 170,606 organic sessions in a 12-month window (Jul 2025–Jun 2026).

  • industryPerfume decants
  • faderSEO
  • countryUkraine
  • periodLong-term partnership
  • leakdemand

built from zero. scaled with search.

Ratner Beauty Store — SEO FOR PERFUME DECANTS

the starting point

NO WEBSITE. NO DIGITAL SALES SYSTEM.

The task was broader than promotion: turn an idea into a working perfume-decant store, then make a large fragrance catalog discoverable. We had to create the site architecture, product and brand taxonomy, measurement and editorial system as one search-ready foundation.

what we built

ONE CONNECTED COMMERCE SYSTEM.

The site, catalog, search foundation and editorial layer were designed as one system rather than four disconnected deliverables.

  1. 01

    POSITION

    Defined the offer, audience and store logic.

  2. 02

    DESIGN

    Designed category, product and conversion journeys.

  3. 03

    BUILD

    Built and launched the e-commerce website.

  4. 04

    MEASURE

    Prepared analytics and technical search foundations.

  5. 05

    EXPAND

    Scaled the catalog and editorial footprint.

the result

SEARCH BECAME A GROWTH CHANNEL.

156,379Google Search clicks · Jul 2025–Jun 2026

7.28MSearch impressions in the same 12 months

170,606Organic Search sessions in GA4

62.7%Share of all sessions attributed to Organic Search

106,193+Known non-brand search clicks · GSC lower bound

1,160Landing and product URLs with clicks

6.72Average Google Search position

CUMULATIVE GOOGLE SEARCH CLICKS · JUL 2025–JUN 2026
07/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/26
156,37911,643

156,379 verified clicks accumulated over a 12-month window (jul 2025–jun 2026).

106,193+Known non-brand search clicks

1,160Landing and product URLs with clicks

6.72Average search position

the footnote

WHAT CHANGED
IN THE BUSINESS.

The project gained a measurable acquisition channel: 156,379 Google Search clicks and 170,606 Organic Search sessions in 12 months.

measured period
2025-07-01–2026-06-30
fader
SEO
source
public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says

who this is for

BEST FOR E-COMMERCE TEAMS WITH A LARGE CATALOG.

For e-commerce teams with a large catalog that need one search-ready system connecting site architecture, product taxonomy, analytics and editorial growth.

  • A large catalog that has to be discoverable in search
  • Organic search as a primary acquisition channel
  • One connected system instead of separate site, SEO and content vendors

timeline

HOW THE SYSTEM WENT LIVE.

  1. Foundation

    Defined the offer and audience, then designed the site architecture, catalog taxonomy, measurement and technical search foundation.

  2. Build & ship

    Built and launched the e-commerce website, then connected the catalog, analytics and editorial system.

  3. Compound

    Expanded the catalog and editorial footprint while Google Search clicks accumulated to 156,379 over the measured 12 months.

asked about this case

Was this a one-off campaign or a system?

A system: search architecture, catalog and editorial output shipped together, and clicks climbed every month for a year — from 11,643 to 156,379.

Can we get a similar setup for our market?

No. GrandMa works writing-only. Send the catalogue, platform and search situation; we reply in writing, usually within one working day.

What was broken?

The job was bigger than “do SEO.” There was no working digital sales system: the store, catalog taxonomy, measurement and editorial layer had to be created so a large fragrance catalog could become discoverable.

The leak was demand — nothing searchable and measurable yet.

What we did

We built one connected commerce system: position the offer → design category/product journeys → build and launch the store → prepare analytics and technical search foundations → expand catalog and editorial footprint.

Search architecture, catalog and editorial shipped together — not four disconnected vendors.

One number that moved

156,379 Google Search clicks in the 12-month window 1 Jul 2025–30 Jun 2026 (GSC).

Same window support figures on the public case:

  • 7.28M search impressions
  • 170,606 Organic Search sessions (GA4)
  • 62.7% share of all sessions attributed to Organic Search
  • 106,193+ known non-brand search clicks (GSC lower bound)
  • 1,160 landing/product URLs with clicks
  • 6.72 average Google Search position

Cumulative climb illustrated on the case from early-month volume (e.g. 11,643 in the chart baseline month) up to 156,379 over the year.

Boundaries:

  • 156,379 = GSC clicks for the stated 12 months — not revenue, not orders, not Meta leads.
  • 170,606 = GA4 organic sessions — related but not the same metric as GSC clicks; do not equate them.
  • Non-brand 106,193+ is a lower bound of known non-brand clicks — not “all non-brand.”
  • This case owns the 156,379 figure on the services hub board — not BETSA.

What we refused

We refused separate “site guy / SEO guy / content guy” silos with no shared taxonomy. We refused ranking theatre without a measurable acquisition channel.

FAQ

Was this a campaign or a system? A system: architecture, catalog and editorial together; clicks accumulated across the measured year.

Can you promise the same numbers? No. Catalog size, competition and starting point decide the path — we diagnose in writing first.

Do you start with a call? No. GrandMa works writing-only. Send the catalogue, platform and search situation; we reply in writing, usually within one working day.

CTA

Tell us about the catalogue, platform and search demand → hello@grandma.agency / /contact/. Related: /services/seo/, /services/websites-ecommerce/.

next row on the board

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write to us

NEED MORE THAN
JUST A WEBSITE?

Tell us about the catalogue, platform and search demand. We will check whether the opportunity is in the site, the product structure or search visibility.

No calls, no newsletter. A reply from a person, usually within one working day. Prefer chat? Telegram · hello@grandma.agency

GrandMa in an armchair, answering on her phone
A person from the team replies.

PREFER MESSAGING?

write where it's easier for you.

The same team, the same written answers, in the channel you already use. Usually within one working day.