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CASE STUDY · Ratner Beauty Store

SEO FOR E-COMMERCE 156,379GOOGLE SEARCH CLICKS

We created the project and e-commerce website from zero, then built an SEO system that generated 156,379 Google Search clicks and 170,606 organic sessions in a 12-month window (Jul 2025–Jun 2026).

INDUSTRY
Perfume decants
SERVICES
Website · SEO · Content · Analytics
COUNTRY
Ukraine
DURATION
Long-term partnership
Ratner Beauty Store case cover
Built from zero. Scaled with search.
WHO THIS IS FOR

BEST FOR E-COMMERCE TEAMSWITH A LARGE CATALOG.

For e-commerce teams with a large catalog that need one search-ready system connecting site architecture, product taxonomy, analytics and editorial growth. A large catalog that has to be discoverable in search Organic search as a primary acquisition channel One connected system instead of separate site, SEO and content vendors

BUSINESS RESULT

WHAT CHANGEDIN THE BUSINESS.

The project gained a measurable acquisition channel: 156,379 Google Search clicks and 170,606 Organic Search sessions in 12 months. Revenue and purchase metrics are not included in this case.

THE STARTING POINT

NO WEBSITE.NO DIGITAL SALES SYSTEM.

The task was broader than promotion: turn an idea into a working perfume-decant store, then make a large fragrance catalog discoverable. We had to create the site architecture, product and brand taxonomy, measurement and editorial system as one search-ready foundation.

WHAT WE BUILT

ONE CONNECTED COMMERCE SYSTEM.

The site, catalog, search foundation and editorial layer were designed as one system rather than four disconnected deliverables.

STEP 01
POSITION
Defined the offer, audience and store logic.
STEP 02
DESIGN
Designed category, product and conversion journeys.
STEP 03
BUILD
Built and launched the e-commerce website.
STEP 04
MEASURE
Prepared analytics and technical search foundations.
STEP 05
EXPAND
Scaled the catalog and editorial footprint.
THE RESULT

SEARCH BECAMEA GROWTH CHANNEL.

156,379
Google Search clicks · Jul 2025–Jun 2026
7.28M
Search impressions in the same 12 months
170,606
Organic Search sessions in GA4
62.7%
Share of all sessions attributed to Organic Search
106,193+
Known non-brand search clicks · GSC lower bound
1,160
Landing and product URLs with clicks
6.72
Average Google Search position
Known non-brand search clicks
106,193+
GSC lower bound
Landing and product URLs with clicks
1,160
Google Search Console
Average search position
6.72
Google Search Console
CUMULATIVE GOOGLE SEARCH CLICKS · JUL 2025–JUN 2026
156,37911,643
07/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/26
156,379 verified clicks accumulated over a 12-month window (Jul 2025–Jun 2026).
TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation
Defined the offer and audience, then designed the site architecture, catalog taxonomy, measurement and technical search foundation.
Build & ship
Built and launched the e-commerce website, then connected the catalog, analytics and editorial system.
Compound
Expanded the catalog and editorial footprint while Google Search clicks accumulated to 156,379 over the measured 12 months.
FAQ
Was this a one-off campaign or a system? +

A system: measurement, execution and iteration designed to compound.

Can we get a similar setup for our market? +

Yes — start with a short diagnostic call, then we map the shortest path to results.

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