Corporate website design that gets you enquiries

Corporate website design for a service or B2B company starts from one plain fact: people rarely buy on the spot. They visit to decide whether you are credible and whether it is worth getting in touch. Often they already know your name from a call, a trade fair or a referral, and the website is where they check. So it has to answer a few questions quickly: what you do, who you do it for, what backs that up and how to reach you in the way the buyer prefers.

Below is what the work includes, how it runs, what drives the price and when a corporate site is the wrong tool. Our general approach is on the websites and ecommerce page.

What a corporate website is made of

The minimum is a home page, separate service pages, case studies or examples of work, an about page and contacts. Beyond that it depends on how you sell:

• Service pages. Each important service gets its own page: what it is, who it suits, how the work runs and what the next step looks like. A single “Services” page listing everything helps neither the reader nor search engines.
• Industry pages. If you work with construction firms, clinics and logistics companies, each sector expects its own examples and vocabulary.
• Case studies. The problem, what was done, what changed. With the client’s name if they agreed, and with figures only where they can be verified.
• About. People, process, certifications. The things a B2B buyer checks before the first meeting.
• Language versions. If you sell in Ukraine and across Europe, each version is written for its reader rather than translated word for word.

Proof and contact paths

B2B buyers check and compare. Case studies with real figures and photos of the team and the process carry more weight than “market leader” claims. We only write what can be backed up. If you have few case studies so far, describe your process honestly instead.

The second thing teams underestimate is how buyers want to get in touch. In our Google Ads work for PILLAR, which sells solar carports to B2B buyers in Germany, Search delivered 72 phone contacts, 60 email intents and only 10 form requests in Q1 2025. The details are in the PILLAR case study. The lesson for the website: if your buyers are used to calling and emailing, the phone number and email address belong in plain view and should be tracked in analytics, with the form as one option among several.

How corporate website development runs

We start with discovery: what you sell, to whom, in which markets, who makes the decision on the client side and what a visitor should do next. We collect what already exists, such as sales decks, proposals and client emails. These usually hold more honest arguments than the old “About us” copy.

Then structure and copy, written in your buyer’s language rather than your internal price list. After that come design, development (usually WordPress, so your team can add case studies and news), the mobile layout, forms and enquiry tracking. Before launch we set up the search basics: page addresses, headings, and language versions served to the right countries. After launch you get a short guide on updating the site without a developer. If you would rather hand over the upkeep as well, see website support.

What drives the price

The cost depends on scope and on who prepares what:

• the number of service, industry and case study pages;
• the number of language versions;
• who writes the copy and who supplies the photos: you, us or both;
• integrations such as a CRM, a meeting calendar, a calculator or a client area;
• whether an old site is being migrated and how many URLs need redirects.

We agree the scope and price in writing after discovery, before work starts.

Who it suits and who it does not

It suits service and B2B companies that need the website to back up sales conversations and negotiations. It also suits firms entering new markets, and those whose current site still describes the company as it was five years ago.

It is the wrong choice if you need one page for one offer or one ad campaign: a landing page will be faster and cheaper. It is too early if there is no material about your services and nobody who can provide it within a few weeks. And if your main goal is selling products online, you need an online store.

Common mistakes

• Writing about the company instead of the client’s problem.
• Hiding the phone number and email behind a form.
• Publishing an English version that is a machine translation of the Ukrainian one.
• Launching a site only a developer can update, then showing year-old case studies.

Next step

Send us a message through the contact page: what the company does, who for, in which markets and what is wrong with the current site. Add a link to it and to a few sites you like. We will reply in writing with the structure you need.