We name the decision: budget move, channel stop/start, offer test or sales follow-up. If nobody can name the decision, a chart will not create one.
analytics services one channel · one job
Analytics you can trust in a meeting
Analytics is useful when the team cannot agree which number is true - or when an important action is not recorded at all. The work starts with the decision you need to make, maps the events that should support it, implements and checks the data, then reviews it on a cadence people will actually keep.
We define which business question your data should answer, set up measurement and check whether important actions are recorded correctly. If you only get a handful of enquiries a month, start by counting them manually.
THE PROBLEM
WHY DATA GOES UNUSED.
When Google Ads, GA4 and your CRM show different numbers, it is hard to justify a budget decision. We check which actions are recorded, where data is missing and which metrics answer the specific business question.
tick what sounds familiar - it travels into your message
The point is not another chart. It is a number the team can use to decide. a number the team can use.
how the signal travels
HOW THE WORK MOVES.
We map the decision, agree definitions and systems, implement and test the events, then make the signal usable in a written review.
- input · your offer, your numbers, your market
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01
DECISION MAP
Which choices need a reliable signal.
-
02
MEASUREMENT PLAN
Events, definitions and systems in scope.
-
03
IMPLEMENT & TEST
Tagging, conversions and quality checks.
-
04
MAKE IT USABLE
A report or dashboard that ends in a next step.
-
05
REVIEW CADENCE
Owners, unusual numbers and written decisions.
- output · one number that moves, and a written reason why
when this fader - and when not
HONEST
SPEC SHEET.
Every channel does one job. This is the job, the moment it is the right move, and the moment we will talk you out of it. On its own, in a mix, or as part of full service - the fader is the same.
what it solves
Reliable measurement, honest attribution, and reports that end in a decision rather than a chart.
when it fits
Ads, analytics and CRM disagree - and every meeting starts with "which number is right?"
when not now
You get five leads a month. Count them by hand first; build the dashboard when counting hurts.
what’s included
pair it with
a report should end in a decision.
why grandma
WHAT WE CHECK BEFORE WE BUILD MORE CHARTS.
We start with the question you need to answer: where enquiries come from, which campaigns bring them or where data is missing. We set up measurement, check events and agree on how the team will use the data.
Call, form, chat or qualified conversation: one definition across Ads, analytics and CRM. The same label with different rules is how meetings start with “which number is right?”
We reproduce the action and compare what the interface fires with what reporting receives. Broken, duplicated or vanity events get fixed before more budget trusts them.
Every important signal needs an owner and a review rhythm. Automation can flag a spike; a person still decides what it means.
proof, one row from the board
ONE NUMBER
THAT MOVED.
One public case for this fader. Period and method live on the case page - the number does not travel without them.
ProCarAuto service · Georgia
DATA
717SERVICE CONVERSATIONS
Active project
LIVE
Read the case ↗
AUTO BODY LEAD GENERATION
717All service conversations
$1.93Weighted direct-response cost
questions before the start
THE QUESTIONS
WE HEAR MOST.
What can analytics work include?
A measurement plan, event setup, quality checks, a usable report or dashboard and a review rhythm. We select only what supports an actual decision.
Do we need a new dashboard?
Not necessarily. Sometimes the fix is one event or one shared definition, not another chart.
Can you repair existing tracking?
Yes. We audit important events, reproduce them and compare interface versus reporting.
Who checks the data after launch?
Owners and a review schedule are agreed up front. Automation can flag issues; people decide.
Can you guarantee more leads from analytics?
No. Analytics makes decisions less blind. Demand, offer and follow-up still drive volume.
Do you work writing-only?
Yes. Send the stuck decision and systems in a message. We scope and report in writing.
the other faders on the desk
who works on it
Different tasks, different people.
These are the people you talk to and see. For every question you know whom to ask.
Leads your request
Leads your request
Yevheniia
Technical PM and support
Come to them for: Access, technical questions, support.
Oleksandr
PPC and paid campaigns
Come to them for: Paid campaigns, PPC.
10+ behind the scenes a team that works in the background but keeps a finger on the pulse and watches over your project
The whole teamwrite to us
Sound like
your task?
Send a written message with the decision that feels uncertain, the systems holding the data, the action that should count as useful and the person who can own the number. We will reply in writing with the smallest useful analytics scope - or say if another fader should come first. Not sure this channel fits? Say so - finding the right one is our job.
IN DEPTH
MEASUREMENT THAT ENDS IN A DECISION.
If your ad platforms, GA4 and CRM each report a different number, a dashboard will not settle the argument. A Google Analytics consultant should start with the decision that is stuck: moving budget, stopping a channel, judging a campaign. We define the action that ought to count, check that it is recorded cleanly and agree a review rhythm the team will actually keep.
How the work runs
- We name the decision that lacks clarity: shifting budget, stopping a channel, judging a campaign.
- We agree which data should support it and how each useful action is counted.
- We set up or repair tracking, link tagging and reports, without extra charts.
- We check whether ads, analytics and the CRM agree.
- We tell you in writing which decision the numbers support and which they do not yet.
What a GA4 consultant actually checks
We reproduce the important actions by hand and compare what the site sends with what reporting receives. Duplicated, broken and vanity events get fixed before budget decisions rely on them. Then we agree one definition of a useful action (a call, an email, a completed form, a messenger conversation) and use it in ads, analytics and the CRM alike.
If you want to draft the event list yourself first, our GA4 measurement plan guide walks through it.
Example: one definition of a contact
PILLAR sells solar carports in Germany. In Q1 2025, Google search brought the company 142 measured contact events: 72 phone contacts, 60 email clicks and 10 completed forms. A form that was started but not submitted did not count. Because the definition was fixed, the cost per contact could be calculated honestly: about €23 each. The PILLAR case has the details.
A useful action can also be a messenger conversation. For ProCar, an auto body shop in Georgia, Meta ads brought 717 service conversations between November 2025 and February 2026. Four direct-response campaigns produced 695 of them at a weighted $1.93 per conversation, so the campaigns could be compared with each other. How many conversations turned into repairs is not part of the case; that number has to be measured separately.
Is server-side tracking worth it?
Server-side tracking moves part of the data collection from the visitor’s browser to a server you control. It can make some signals more complete, but it cannot repair an event that nobody defined in the first place. We only look at it once the basic numbers agree across systems, and we do not have a published case on it yet.
How the work is priced
There is no published price for this service, because the scope varies. It depends on how many systems are involved (site, ad accounts, CRM, messengers), what state the current tracking is in and how many decisions the data has to support. Sometimes two events need fixing; sometimes ads have to be connected to the CRM. We look at what is already in place and send the smallest useful scope in writing.
When it fits and when it does not
It fits a small or mid-sized business that already pays for ads or SEO and wants to see which of it brings enquiries, and teams whose meetings keep turning into an argument about whose chart is right. Compared with a large marketing analytics agency, the scope stays deliberately small: first we fix whatever distorts decisions.
It does not fit when you get a handful of enquiries a month (counting them by hand is simpler), the offer is still unclear, or nobody will own the numbers after launch. Analytics does not guarantee more enquiries. It stops you deciding blind.
Analytics most often runs alongside Google Ads, when you need to know what the ad budget is actually paying for.
Start in writing
Send us a message with the decision that feels uncertain, where your data lives (GA4, ad accounts, CRM, messengers), which action should count as useful and who will own the numbers after launch. We will reply in writing with the smallest piece of work that helps with that decision.