A SITE THAT DOES ITS JOB.

A website is not finished at launch. It becomes useful when the offer is clear, pages are fast, analytics is live, campaigns have somewhere to land traffic, and the team can change what matters without “a week to fix a button.” We build marketing-ready sites, stores, and landing pages on WordPress, OpenCart, or a custom stack — with developers who stay after release.

Who this is for

• Businesses that need a site for Meta, Google Ads, and organic — not a “business card on a builder forever.”
• Teams with multiple offers / regions / languages where one template landing no longer works.
• E-commerce on OpenCart or content-heavy WordPress where catalog, speed, and iteration matter.
• Operators who already “survived” an agency that vanished after launch — and want ownership + release rhythm.

Service format: Websites & e-commerce.

The problem

Why a beautiful site still fails:

1. Wrong platform. WordPress, OpenCart, and custom solve different jobs; a “trendy stack” without a business model is an expensive mistake.
2. No conversion path. Hero looks great, next action is vague; forms without follow-up; mobile path broken.
3. No owner after launch. Marketing wants to test offers, dev is in another timezone of priorities — and the site freezes.
4. Analytics for show. Events do not reflect business actions; Ads optimizes noise; decisions are made by gut feel.

A visual launch without conversion paths and measurement becomes an expensive brochure.

How we work

1. Model — audience, offer, routes, platform

What we sell, to whom, which URLs, languages/geo, what must happen after a click from ads. We choose platform for the job, not for the hype.

2. Design — hierarchy, content, conversion states

Not “cards for cards’ sake.” One job per section, clear CTA, form/success/error states. Design for the client’s brand (not necessarily GrandMa product UI — for client brands).

3. Build — WordPress / OpenCart / custom

Implementation with speed, SEO basics, structured data where appropriate, integrations (CRM, chat, payments). For mass landing pages for offer tests — a separate class of solution: Landing Engine.

4. Improve — speed, SEO, analytics, experiments

After release — backlog and release rhythm. Marketing and dev in one loop. We plug in SEO, analytics, automation when needed.

What you get

• Site / store / landing set ready for paid and organic traffic.
• Clear conversion paths and technical base for measurement.
• Support model: who changes what, how often, how we prioritize.
• Ability to scale landing pages for campaigns — without manual “from scratch” every time.

Proof from portfolio (measured / product facts)

• BETSA Landing Engine — pilot: 15 landing pages in the first two hours of testing (~3 min per page). Commercial product terms in the case (€200 first month, then €100/mo, up to 100 landings/mo). Not “AI magic for all sites” — a specific product flow for landing scale.
• Ratner — example of site and SEO system from scratch with measured GSC/GA4 (clicks, impressions, organic sessions) — when the site becomes a growth channel, not a business card.
• Content scale on WordPress: automated content engine — 1,222 articles in 202 days + measured organic (details and causality limits — in the case).
• Client sites in paid/demand context: PILLAR, Orill, JoCar, RenovArte — site as part of the funnel, not a separate “design project.”

Common objections

“We only need design.”
We can. But if ads come next — cheaper to build conversion paths, speed, and tracking upfront.

“A builder is cheaper.”
Sometimes yes — and we say when that is enough. Builders break on complex logic, multi-landing, e-commerce depth, and integrations.

“How much does a site cost?”
Depends on platform, page volume, integrations, and whether you need launch only or an engine for 100 landings/mo. We give a range after brief — not “from $X in an ad.”

“We already have a site — just improve it.”
Often we start with an audit: what to break / keep / where faster ROI — CRO, speed, new landing for an offer, not full redesign.

When NOT to take this service

• No offer and no readiness to answer inquiries after launch.
• You want “like Apple” without budget and content priorities.
• You only need a static PDF site with no plan for traffic and iteration — cheaper options exist.
• No owner on the client side (content/offer decisions hang for weeks).
• You expect a “beautiful site will bring clients” without acquisition channels.

WordPress, OpenCart, or custom — briefly

Job Typical choice Content, services, blog, flexible landings WordPress Catalog and checkout in a focused store OpenCart Special logic, engine, high customization Custom / product stack

Simple rule: platform serves job-to-be-done. If you need 50–100 landings per month for offer tests — that is not “another Elementor template,” but a process like Landing Engine. If you need one strong site for organic and brand — different scope, closer to Ratner.

How to start

Describe: what you sell, languages/geo, whether you run Ads now, current stack (if any), and main pain (speed, conversion, landing count, store, integrations). We pick a model: point landing, full site, store, or Landing Engine.

Related: all services, Meta Ads, SEO, automation if after launch you need forms connected to CRM without manual copy-paste.