HIGH-TICKET GROWTH 200PREMIUM SAUNAS SOLD IN 6 MONTHS
Orill sold 200 premium saunas in six months. At an average order value of about €15,000, that represents approximately €3 million in sales volume.
BEST FOR TEAMSTHAT NEED RESULTS.
For premium products with a long decision cycle and different buying reasons for private and commercial customers. Private and commercial buyers need different reasons to consider the same premium product. You serve private homeowners and hotel, glamping or SPA operators with distinct journeys You sell a considered, high-ticket product with a long decision cycle
WHAT CHANGEDIN THE BUSINESS.
The client confirmed 200 premium saunas sold in six months at an average value of about €15,000, or roughly €3 million in sales volume. Campaign results support the story but are not claimed as the sole cause.
€15K PRODUCT.A LONG DECISION.
A premium sauna is not an impulse purchase. Private homeowners, hotels, glamping operators and SPA complexes need different reasons to trust the product and start a conversation.
SEPARATE PATHS FOR MEASURABLE DEMAND PRIVATE AND BUSINESS BUYERS.
We separated private and commercial buyers, built product-led creatives around the premium cabin experience and sent each segment into a tracked website-lead journey.
PREMIUM PRODUCT.REAL SALES SCALE.
SUSTAINED DEMANDACROSS THE REPORTING WINDOW.
August 2025–February 2026 campaign reporting shows a measurable acquisition layer across private and commercial audiences. This reporting window brackets, rather than equals, the separate six-month sales result.
HOW THE SYSTEM WENT LIVE.
A system: private and commercial buyers ran on separate tracks throughout the campaign, and the segments confirmed by sales were the ones scaled.
Possibly. We first need to understand the buyer groups, decision cycle, available proof and how enquiries become sales.