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CASE STUDY

HIGH-TICKET GROWTH 200PREMIUM SAUNAS SOLD IN 6 MONTHS

Orill sold 200 premium saunas in six months. At an average order value of about €15,000, that represents approximately €3 million in sales volume.

INDUSTRY
Premium sauna manufacturing
SERVICES
Meta Ads · Strategy · Creative
COUNTRY
Germany
DURATION
Since 2025
Orill case cover
WHO THIS IS FOR

BEST FOR TEAMSTHAT NEED RESULTS.

For businesses that already invest in growth and want a clear path from channel work to sales — not a vanity report. You already spend on growth and need systems you can trust You serve private homeowners and hotel, glamping or SPA operators with distinct journeys You sell a considered, high-ticket product with a long decision cycle

BUSINESS RESULT

WHAT CHANGEDIN THE BUSINESS.

Headline metric on this case: 200 PREMIUM SAUNAS SOLD IN 6 MONTHS. We connect channel work to an outcome the business can fund again.

THE CHALLENGE

€15K PRODUCT.A LONG DECISION.

A premium sauna is not an impulse purchase. Private homeowners, hotels, glamping operators and SPA complexes need different reasons to trust the product and start a conversation.

OUR SOLUTION

A SYSTEM FOR MEASURABLE DEMAND GROWTH.

We separated private and commercial buyers, built product-led creatives around the premium cabin experience and sent each segment into a tracked website-lead journey.

STEP 01
DEFINE VALUE
Turn craftsmanship, design and installation into a clear premium offer.
STEP 02
SPLIT BUYERS
Separated homeowners from hotels, glamping and SPA operators.
STEP 03
SHOW PRODUCT
Built visual proof around materials, comfort and finished cabins.
STEP 04
CAPTURE LEADS
Sent high-intent visitors into tracked website lead forms.
STEP 05
SCALE WINNERS
Used segment-level results to prioritize the strongest demand.
THE RESULTS

PREMIUM PRODUCT.REAL SALES SCALE.

200
Premium saunas sold in six months
≈€15,000
Average order value
≈€3,000,000
Sales volume across the six-month result
520
Website leads · Aug 2025–Feb 2026
200+
Private-buyer leads · Aug 2025–Feb 2026
12,214
Inline link clicks · Aug 2025–Feb 2026
690,322
Impressions · Aug 2025–Feb 2026
380,902
Reach · Aug 2025–Feb 2026
Website leads · Aug 2025–Feb 2026
520
Extended-period total; no verified CPL stated
Private-buyer leads · Aug 2025–Feb 2026
200+
Extended-period total; historical audit CPL shown separately
Inline link clicks · Aug 2025–Feb 2026
12,214
Meta Ads
Impressions · Aug 2025–Feb 2026
690,322
Meta Ads
MONTHLY TRACKED LEADS · INDICATIVE RAMP · AUG 2025–FEB 2026
19020
AUG 25FEB 26
THE ACQUISITION LAYER

SUSTAINED DEMANDACROSS THE REPORTING WINDOW.

August 2025–February 2026 campaign reporting shows a measurable acquisition layer across private and commercial audiences. This reporting window brackets, rather than equals, the separate six-month sales result.

200+
Private-buyer leads · Aug 2025–Feb 2026
520
Website leads · Aug 2025–Feb 2026
380,902
Reach · Aug 2025–Feb 2026
TIMELINE

HOW THE SYSTEM WENT LIVE.

Foundation
Measurement, structure and offer clarity before scale.
Build & ship
Channels, creative/content systems and feedback loops.
Compound
Iterate on what pays; cut what does not.
FAQ
Was this a one-off campaign or a system? +

A system: measurement, execution and iteration designed to compound.

Can we get a similar setup for our market? +

Yes — start with a short diagnostic call, then we map the shortest path to results.

RELATED
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BUILD A MEASURABLE FUNNEL

NEED RESULTS YOU CANCHECK, NOT GUESS?

We connect campaign data, creative testing and business context — then report what the evidence actually supports.