the challenge
€15K PRODUCT. A LONG DECISION.
A premium sauna is not an impulse purchase. Private homeowners, hotels, glamping operators and SPA complexes need different reasons to trust the product and start a conversation.
our solution
SEPARATE PATHS FOR MEASURABLE DEMAND PRIVATE AND BUSINESS BUYERS.
We separated private and commercial buyers, built product-led creatives around the premium cabin experience and sent each segment into a tracked website-lead journey.
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01
DEFINE VALUE
Turn craftsmanship, design and installation into a clear premium offer.
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02
SPLIT BUYERS
Separated homeowners from hotels, glamping and SPA operators.
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03
SHOW PRODUCT
Built visual proof around materials, comfort and finished cabins.
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04
CAPTURE LEADS
Sent high-intent visitors into tracked website lead forms.
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05
SCALE WINNERS
Used segment-level results to prioritize the strongest demand.
the results
PREMIUM PRODUCT. REAL SALES SCALE.
200Premium saunas sold in six months
≈€15,000Average order value
≈€3,000,000Sales volume across the six-month result
520Website leads · Aug 2025–Feb 2026
200+Private-buyer leads · Aug 2025–Feb 2026
12,214Inline link clicks · Aug 2025–Feb 2026
690,322Impressions · Aug 2025–Feb 2026
380,902Reach · Aug 2025–Feb 2026
520Website leads · Aug 2025–Feb 2026
200+Private-buyer leads · Aug 2025–Feb 2026
12,214Inline link clicks · Aug 2025–Feb 2026
690,322Impressions · Aug 2025–Feb 2026
the acquisition layer
SUSTAINED DEMAND ACROSS THE REPORTING WINDOW.
August 2025–February 2026 campaign reporting shows a measurable acquisition layer across private and commercial audiences. This reporting window brackets, rather than equals, the separate six-month sales result.
200+Private-buyer leads · Aug 2025–Feb 2026
520Website leads · Aug 2025–Feb 2026
380,902Reach · Aug 2025–Feb 2026
the footnote
WHAT CHANGED
IN THE BUSINESS.
The client confirmed 200 premium saunas sold in six months at an average value of about €15,000, or roughly €3 million in sales volume.
- measured period
- Campaign reporting: August 2025–February 2026. Business result: six months.
- fader
- Meta Ads
- source
- public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says
who this is for
BEST FOR TEAMS THAT NEED RESULTS.
For premium products with a long decision cycle and different buying reasons for private and commercial customers.
- Private and commercial buyers need different reasons to consider the same premium product.
- You serve private homeowners and hotel, glamping or SPA operators with distinct journeys
- You sell a considered, high-ticket product with a long decision cycle
timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
We separated private and commercial buyers and defined a tracked website enquiry for both paths.
- Build & ship
Product-led creative showed the cabin experience and sent each audience to its own message path.
- Compound
We increased activity in the audience segments that sales feedback confirmed, while keeping campaign reporting separate from the client's sales total.
asked about this case
Was this a one-off campaign or a system?
A system: private and commercial buyers ran on separate tracks throughout the campaign, and the segments confirmed by sales were the ones scaled.
Would this approach fit another premium product?
Possibly. We first need to understand the buyer groups, decision cycle, available proof and how enquiries become sales.
