CASE STUDY
HIGH-TICKET GROWTH 200SAUNAS IN 6 MONTHS
Orill sold 200 premium saunas in six months. At an average order value of about €15,000, that represents approximately €3 million in sales volume.
THE CHALLENGE
€15K PRODUCT.A LONG DECISION.
A premium sauna is not an impulse purchase. Private homeowners, hotels, glamping operators and SPA complexes need different reasons to trust the product and start a conversation.
OUR SOLUTION
A SYSTEM FOR MEASURABLE DEMAND GROWTH.
We separated private and commercial buyers, built product-led creatives around the premium cabin experience and sent each segment into a tracked website-lead journey.
STEP 01
DEFINE VALUE
Turn craftsmanship, design and installation into a clear premium offer.
STEP 02
SPLIT BUYERS
Separated homeowners from hotels, glamping and SPA operators.
STEP 03
SHOW PRODUCT
Built visual proof around materials, comfort and finished cabins.
STEP 04
CAPTURE LEADS
Sent high-intent visitors into tracked website lead forms.
STEP 05
SCALE WINNERS
Used segment-level results to prioritize the strongest demand.
THE RESULTS
PREMIUM PRODUCT.REAL SALES SCALE.
200
Premium saunas sold in 6 months
≈€15K
Average sauna order value
≈€3M
Sales volume across the 6-month result
Tracked website leads from Meta
520
€31.18 CPL
Private-buyer campaign
200
€27.09 CPL
Link clicks to the website
12,214
Meta Ads
Campaign impressions
690,322
Meta Ads
TRACKED META LEADS · AUG–SEP 2025
19020
AUG 25FEB 26
THE ACQUISITION LAYER
PRIVATE BUYERSLED THE TEST.
The strongest Meta campaign produced 18 of 21 tracked website leads at €27.09 each. Parallel hotel, glamping and SPA campaigns gave the brand a separate B2B learning track instead of mixing every audience into one average.
200+
Leads from the private-buyer campaign
€27.09
Cost per lead in the strongest campaign
380,902
People reached across Meta campaigns