Technical SEO audit with a clear task list
We check how Google sees your site: indexing, duplicates, mobile speed, commercial pages and Search Console data. You get a written, prioritised task list, not a hundred-page report.
An audit helps when the pages exist but search brings almost no buyers, or before a redesign, migration or new content that should not sit on a broken base.
When it fits
when it fits
- The site has been live for a year or more, yet search brings few visitors or the wrong ones.
- You plan a redesign, a platform migration or URL changes.
- Impressions or clicks in Search Console dropped after a site update.
- You want an independent look at a previous contractor's work before paying for more.
when not now
- The site launched last week or does not exist yet. There is nothing to audit; get the structure right instead.
- There is hardly any search demand for your offer. We will say so and suggest another channel.
- You need guaranteed rankings. No honest audit can give you that.
What we check and in what order
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01
Indexing
Which pages Google knows, which it skips and why: robots.txt, noindex, canonical, sitemap, status codes, redirects.
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02
Technical base
Mobile speed and usability, duplicate pages, broken links, internal linking, structured data.
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03
Commercial pages
Whether each service or category has its own page, whether it matches the query and whether two pages compete for the same term.
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04
Search data
Which queries already bring impressions in Search Console, what grows, what falls and where clicks are lost.
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05
Plan
A written task list: what is critical, what we fix, what goes to your developer and what can wait.
THE QUESTIONS
WE HEAR MOST.
How much does a technical SEO audit cost?
It depends on the size of the site, the platform and whether we get Search Console and analytics access. A twenty-page service site and a store with thousands of products are different jobs. We agree scope and price in writing before we start.
How is this different from running a crawler?
A crawler sees technical signals but not which pages matter to you or what demand exists in your niche. We check findings against Search Console data and your offer and set priorities. Some crawler 'errors' can safely be left alone.
What do you need from us?
The site address, Google Search Console access (read-only is fine), analytics access if possible, and a few words about which services or products matter most.
Will you fix what you find?
We can. Usually we make part of the changes ourselves and hand the rest to your developer with a clear description. If you only want the plan and your team implements it, that works too.
Other directions
Sound like
your task?
Send the site address, your main services or categories and what worries you: a drop, a redesign, weak pages. We will reply in writing with where the audit should start.
Technical SEO audit: how it runs and what you get
A technical SEO audit should answer a practical question: what is stopping your commercial pages from showing up in Google and bringing in buyers, and which of those problems to fix first. Any crawler produces hundreds of warnings in a few minutes. The value of an audit lies in separating the handful that cost you enquiries or sales from the ones you can safely leave alone.
Below is how we run the audit, what drives the price, who should not buy one and where its benefit usually gets lost afterwards.
When a website audit pays off
The best time is before a big change: a redesign, a move to a new platform, new URLs, extra languages or a new content plan. A problem caught on a staging site is cheap to fix. The same problem after launch costs visibility that can take months to recover.
The second case is a site that has been live for years and gets very little from search. The causes are often mundane. The main service page is blocked from indexing, two pages compete for the same query, the mobile version is slow, or store categories do not reflect how people actually search. The third is a drop in impressions after an update, when you need to find out quickly what broke.
How the audit runs
- Brief. You tell us what you sell, which pages matter most and what has changed recently. Priorities are impossible without this.
- Access. Read-only Search Console and, ideally, analytics. We do not need CMS access at this stage.
- Crawl. We go through the site the way a search bot does: status codes, redirects, canonicals, sitemap, duplicates, internal links.
- Data check. We compare the crawl with Search Console: which pages are indexed, which queries bring impressions, where the click-through rate is lower than it should be.
- Manual review of commercial pages. Does the page match the query, is it obvious what to buy and how, does it overlap with a neighbouring page?
- Priorities and walkthrough. We turn the findings into a task list and go through it with you or your developer so nothing is left unclear.
If you want to check the basics yourself first, read Technical SEO audit before content.
What you get
A working list rather than a long report. Each task states four things: what is wrong, why it matters for your site specifically, who should fix it (us, your developer or whoever edits the content) and how to confirm it is done. Tasks are grouped into critical, important and can wait.
From there you have two options. Carry on with us, and the list becomes the plan for our SEO work. Or hand it to your own team: it is written to be usable without us. If your business depends on people visiting a location, add local SEO to the technical work: your Google Business Profile and location pages.
What shapes the price of a website audit service
We price the scope of work, not the number of problems found. The main factors:
- the number of pages and templates (on a large store we review category templates, filters and pagination rather than every URL one by one);
- the platform and how much control it gives over technical settings;
- the number of languages and regions;
- whether there is data history in Search Console and analytics;
- whether the audit is part of a migration, where the old and new URL structures have to be mapped against each other.
Scope and price are agreed in writing before we start. There is no extra charge for what we find.
Who it suits and who it does not
An audit is worth buying if someone will implement the changes: your developer, an outside contractor or us. When you compare offers from an SEO audit agency, ask to see what a single task in their list looks like. If it reads “fix 214 warnings”, you will be doing the prioritising yourself.
You do not need an audit if the site has not launched yet. Set up the structure properly from the start instead, as in our Ratner Beauty case, where the site was built from scratch together with the catalogue and analytics. It is also not worth buying for a percentage “site health score” to put in a report, because that number says nothing about sales. And if nobody can make changes in the coming months, the audit will be out of date before anyone acts on it.
Common mistakes after an audit
- Working through everything in order, starting with crawler warnings that change nothing, while the critical items wait.
- Deleting pages that look redundant without checking whether they have impressions or backlinks.
- Changing URLs without redirecting the old ones.
- Running a redesign in parallel instead of afterwards, even though part of the findings concern the templates themselves.
- Never checking the result. Once the changes are live, go through the list again and look at what moved in indexing.
No honest provider promises rankings or traffic after an audit. It shows what is in the way; the result depends on implementation and on competition in your market.
Next step
Write to us via the contact page with the site address, your main services or categories, what has changed recently and what you are planning: a redesign, a migration, new content. If you can, say whether you will give read-only Search Console access. We will reply in writing with where we would start and what we need for it.