Skip to content
LET'S TALK
EN▾

← the board · case study

AI VISIBILITY TECHNOLOGY

Structured content and entity work made a B2B platform quotable across AI Overviews, ChatGPT and Perplexity.

  • industryTechnology · B2B
  • faderAI Search
  • countryGermany
  • period5 months
  • leakdemand

be the answer, not just a link

B2B PLATFORM — TECHNOLOGY

the challenge

INVISIBLE TO AI ENGINES.

Great product, strong traditional SEO — but zero presence in AI Overviews, ChatGPT or Perplexity answers. Buyers researching with AI never saw the brand at all.

our solution

STRUCTURED CONTENT + ENTITY WORK.

Rebuilt content to directly answer the questions AI models get asked, with the structured data and clear entities that make a brand easy to cite.

  1. 01

    DISCOVER

    We research your business, market and audience.

  2. 02

    STRATEGIZE

    We build a clear roadmap with the highest impact.

  3. 03

    EXECUTE

    We optimise for AI Overviews, SGE and LLMs.

  4. 04

    MEASURE

    We track performance and turn data into insights.

  5. 05

    GROW

    We optimize, scale and compound growth over time.

the results

FROM INVISIBLE TO CITED.

+320%AI visibility

5moDuration

ORGANIC GROWTH
FEBMARAPRMAYJUNJULAUGSEP
4200

the future of search cites sources, not just links.

client feedback

GrandMa put us on the map in AI answers. We now show up where our buyers actually look.

M. Keller — Head of Growth

measurement panel

SAME QUESTIONS. SAME PANEL.

The same four buyer questions were checked in Google AI Overviews, ChatGPT and Perplexity during the five-month observation window. The first recorded panel was normalised to 100; the final panel index was 420. This is not a raw citation count, a ranking or revenue.

Q1Which B2B technology platforms should a German company shortlist?

Q2Compare B2B technology platforms for companies in Germany.

Q3What should a German B2B buyer check before choosing a technology platform?

Q4Which B2B technology platforms are named as options for companies in Germany?

method · Index = current fixed-panel score ÷ first fixed-panel score × 100. Baseline = 100.

the footnote

WHAT CHANGED
IN THE BUSINESS.

AI visibility rose from a baseline index of 100 to 420 over five months: a 320% increase.

method
Index = current fixed-panel score ÷ first fixed-panel score × 100. Baseline = 100.
source
public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says

who this is for

BEST FOR TEAMS THAT NEED RESULTS.

For businesses that already invest in growth and want a clear path from channel work to sales — not a vanity report.

  • You already spend on growth and need systems you can trust

timeline

HOW THE SYSTEM WENT LIVE.

  1. Foundation

    Measurement, structure and offer clarity before scale.

  2. Build & ship

    Channels, creative/content systems and feedback loops.

  3. Compound

    Iterate on what pays; cut what does not.

asked about this case

Was this a one-off campaign or a system?

A system: measurement, execution and iteration designed to compound.

Can we get a similar setup for our market?

First we diagnose in writing: the questions catalogue, market and current site facts. Then we map the shortest useful next step.

What was broken?

Strong traditional SEO, but zero useful presence in AI Overviews, ChatGPT or Perplexity. Buyers researching with AI never saw the brand.

Leak: demand in AI answer surfaces.

What we did

Rebuilt content to answer the questions models get asked. Structured data and clear entities so the brand is easy to cite. Same four buyer questions checked across engines during a five-month window.

One number that moved

AI visibility index 100 → 420 over five months (+320% increase vs baseline).

Method: Index = current fixed-panel score ÷ first fixed-panel score × 100. Baseline = 100. Final panel index = 420.

Panel Q1–Q4 (same questions throughout): shortlist / compare / what to check / which platforms are named — for German B2B technology buyers.

Boundaries:

  • This is a normalised fixed-panel index, not a raw citation count, Google ranking, traffic or revenue.
  • Engines in the panel: Google AI Overviews, ChatGPT, Perplexity — as on the case.
  • Do not invent lead or revenue outcomes for this case.
  • This is the live proof for /services/ai-search/ (not “no public case”).

What we refused

Treating “mentions somewhere once” as a growth KPI. Scaling content before facts on the site were straight.

FAQ

Campaign or system? System: measurement, structured answers, iteration.

Similar setup? Diagnose in writing first (no diagnostic call) — catalogue of questions, market, current site facts.

CTA

Describe category, region and which AI questions buyers ask → hello@grandma.agency / /contact/. Related: /services/ai-search/.

next row on the board

BETSARenovation · Germany G·ADS 287HIGH-INTENT GOOGLE ADS ACTIONS Ongoing collaboration LIVE

write to us

READY FOR
SIMILAR RESULTS?

Tell us where you are today. We'll tell you honestly what growth could look like — no pitch, no guesswork.

No calls, no newsletter. A reply from a person, usually within one working day. Prefer chat? Telegram · hello@grandma.agency

GrandMa in an armchair, answering on her phone
A person from the team replies.

PREFER MESSAGING?

write where it's easier for you.

The same team, the same written answers, in the channel you already use. Usually within one working day.