the challenge
THE DEMAND SITS IN GOOGLE SEARCH.
Homeowners in Germany who plan a renovation or a build compare companies in Google first. The construction company needed a site and landing pages that show up for those searches and turn a visit into a contact.
our solution
SITE, SEO AND ADS TURN SEARCHES INTO ACTION.
We built the site around the company's services, gave paid and organic traffic precise landing pages and grew SEO so more of the market finds the company first.
-
01
WEBSITE
Built the site structure around renovation and construction services so every visitor sees a clear offer.
-
02
LANDING PAGES
Built service landing pages with a direct path to contact for both search ads and organic traffic.
-
03
GOOGLE ADS
Ran Google Ads on renovation searches with clicks going to the service landing pages.
-
04
SEO
Expanded the pages Google can rank for renovation and construction queries across Germany.
the results
SEARCH DEMAND NOW WORKS FOR THE COMPANY.
x2.4Organic search clicks, Oct-Dec 2025 vs Jul-Sep 2025
+75%Organic search sessions, Nov 2025-Jan 2026 vs Aug-Oct 2025
+44%Key conversions on site, Apr-Jun 2025 vs Jan-Mar 2025
213 → 307Key conversions on site, Jan-Mar → Apr-Jun 2025
735 → 1,773Organic search clicks, Jul-Sep → Oct-Dec 2025
585 → 1,021Organic search sessions, Aug-Oct 2025 → Nov 2025-Jan 2026
128,371 → 236,901Search impressions, Sep-Nov 2025 → Dec 2025-Feb 2026
the footnote
WHAT CHANGED
IN THE BUSINESS.
The site turned more visits into action first: 307 key conversions in April-June 2025, up from 213.
- measured period
- 01.2025-02.2026
- fader
- SEO
- source
- public case on grandma.agency, numbers as recorded in the account: no rounding beyond what the label says
who this is for
BEST FOR COMPANIES THAT WANT GOOGLE DEMAND.
For renovation and construction companies whose customers search before they call, and who want the site, SEO and ads working as one system.
- Your customers look for renovation or construction services in Google.
- You want a site and landing pages that turn search visits into contacts.
- You are ready to grow organic search alongside Google Ads.
timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
Since 2024 we have run the company's website, landing pages and Google Ads.
- Build & ship
In April-June 2025 the site brought in 307 key conversions, up 44% from 213 in January-March.
- Compound
From late 2025 search took the curve higher: organic clicks x2.4 in October-December, sessions +75% by January 2026, impressions +85% by February 2026.
asked about this case
Was this a one-off result or a system?
A system that kept growing: key conversions rose 44% in April-June 2025, organic clicks grew 2.4 times in October-December 2025, and sessions and impressions followed into early 2026.
How do SEO and Google Ads work together here?
SEO grows the organic clicks, sessions and impressions shown above. Google Ads sends paid search traffic to the same service landing pages, so both channels lead to one clear offer.
Do the figures include signed contracts?
No. The case measures search visibility, visits and key site conversions; the company tracks signed contracts on its side.
Would this work for a company in another region?
Possibly. We first look at your service area, the searches your customers use and how quickly your team handles new contacts.
