Skip to content
LET'S TALK
EN▾

← the board · case study

PET STORE VISIBILITY GROWS IN GOOGLE

From July to September 2026, Google showed the pet store in search 44,245 times: 76% more than in the three months before.

  • industryPet supplies e-commerce
  • faderSEO
  • countryUkraine
  • periodSince 2023
  • leakdemand
PET STORE — GROWS IN GOOGLE

the challenge

BIG CATALOGUE. TOO FEW SEARCHES.

Pet owners compare stores in Google before they shop for food or accessories. The store needed its catalogue to appear in more of those searches, so existing demand could reach its pages.

our solution

PAGES BUILT FOR THE SEARCHES OF PET OWNERS.

We merged the product attributes, generated a catalogue filter from them and added metadata, so Google reads the store's pages more clearly.

  1. 01

    ATTRIBUTES

    Merged the product attributes into one consistent set across the catalogue.

  2. 02

    FILTER

    Generated the catalogue filter from those attributes and automated its updates.

  3. 03

    METADATA

    Added metadata to the promotions page so search shows it with a clear title and description.

the results

MORE VISIBILITY. QUARTER ON QUARTER.

+76%Google search impressions, Jul-Sep vs Apr-Jun 2026

44,245Search impressions in Jul-Sep 2026

IMPRESSIONS IN GOOGLE SEARCH
OctNovDecJanFebMarAprMayJunJulAugSep
16 2290

25,205Search impressions in Apr-Jun 2026

+19,040Extra impressions in one quarter

the footnote

WHAT CHANGED
FOR THE OWNER.

Google showed the store 19,040 more times in Jul-Sep 2026 than in Apr-Jun.

measured period
04.2026-09.2026
fader
SEO
source
public case on grandma.agency, numbers as recorded in the account: no rounding beyond what the label says

who this is for

BEST FOR STORES THAT GROW ON SEARCH.

For online pet stores that want more pet owners to find their catalogue in Google whenever they search for food, care products or accessories.

  • Your catalogue is broad, and its category pages can answer real searches.
  • You want organic search to bring steady visibility.
  • Your team keeps the site current while SEO and site changes roll out.

timeline

HOW THE SEARCH GROWTH BUILT UP.

  1. Foundation

    Since 2023 we have been working on the store's site and SEO.

  2. Build & ship

    In March 2026 we merged the product attributes, generated the catalogue filter and added metadata.

  3. Compound

    In Jul-Sep 2026 the store collected 44,245 search impressions, 76% above the quarter before.

asked about this case

Was this a one-off push or a system?

A system: we have worked on the store's site and SEO since 2023, and the latest quarter lifted search impressions by 76%.

What does an impression mean for my store?

An impression is one time Google shows your page in search results. More impressions mean more pet owners see your store at the moment they look for products.

Does this case show orders?

This case reports Google search impressions only. The store tracks its orders on its own side.

Would this work for my store?

Possibly. We start by checking your catalogue, the searches in your niche and the data you already have.

write to us

WANT TO DISCUSS
YOUR TASK?

Tell us what needs to change. We will start with the data you already have.

No calls, no newsletter. A reply from a person, usually within one working day. Prefer chat? Telegram · hello@grandma.agency

GrandMa in an armchair, answering on her phone
A person from the team replies.

PREFER MESSAGING?

write where it's easier for you.

The same team, the same written answers, in the channel you already use. Usually within one working day.