the challenge
TECHNICAL PRODUCT. CONSIDERED DECISION.
A solar carport is an investment buyers research carefully. The seller needed search and social interest to turn into enquiries, with each lead getting cheaper as volume grew.
our solution
SEARCH AND SOCIAL WORKING AS ONE LEAD ENGINE.
We ran SEO and Google Ads for search traffic, Meta lead campaigns with social media captured demand at a lower cost, and the site turned more visitors into form requests.
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01
SEARCH FOUNDATION
Built SEO visibility around solar carports and mounting systems so buyers researching a project find the company.
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02
CAPTURE INTENT
Google Ads reached people already searching for carport and mounting solutions and sent them to the site.
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03
META LEADS
Ran Meta lead campaigns for carport and mounting system buyers.
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04
SOCIAL PROOF
Social media kept the brand in front of buyers during a long decision and warmed them up for the lead form.
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05
MEASURE
Tracked sessions, form conversions and cost per lead with the same events quarter after quarter.
the results
DEMAND GROWS QUARTER BY QUARTER.
x4.9Key site conversions, Oct-Dec 2025 vs Jul-Sep 2025
+58%Meta leads, May-Jul 2025 vs Feb-Apr 2025
-35%Cost per Meta lead, same comparison
76 → 374Key conversions on the site, mostly form requests
135 → 213Meta leads per quarter
€47.43 → €31.01Cost per Meta lead
9,073 → 15,679Site sessions, +73%: Jan-Mar 2025 vs Oct-Dec 2024
the footnote
WHAT CHANGED
IN SALES.
People planning a solar carport now reach the seller more often and for less.
- measured period
- 10.2024-12.2025
- fader
- Meta Ads
- source
- public case on grandma.agency, numbers as recorded in the account: no rounding beyond what the label says
who this is for
BEST FOR SOLAR BRANDS READY TO SCALE LEADS.
For solar and mounting system companies that want search, social and their own site to bring a steady flow of project enquiries at a falling cost per lead.
- You sell a technical, high-value product that buyers research before they request a quote.
- You want Meta, Google and SEO to work as one funnel that feeds your site forms.
- Your sales team is ready to turn a growing stream of enquiries into projects.
timeline
HOW THE SYSTEM GAINED SPEED.
- Foundation
Site sessions grew from 9,073 to 15,679 in January-March 2025 versus the quarter before.
- Build & ship
In May-July 2025, Meta campaigns brought 213 leads, up from 135, and the cost per lead fell from €47.43 to €31.01.
- Compound
In October-December 2025, the site captured 374 key conversions, mostly form requests, against 76 in July-September.
asked about this case
Was this a one-off campaign or a system?
A system. Sessions grew first in early 2025, Meta leads grew and got cheaper by summer, and site conversions rose from 76 to 374 per quarter by the end of the year.
Which channel did the heavy lifting?
They worked together. SEO and Google Ads brought people from search, Meta and social media brought cheaper leads, and the site turned that attention into form requests.
Would this work for other solar or mounting products?
Possibly. We first check your market, search demand, current cost per lead and how your site handles form requests.
Does the case count signed orders?
No. It measures sessions, leads, conversions and cost per lead; orders are tracked by the company's sales team.
