the challenge
SEARCH DEMAND. CHANGING RANGE.
Buyers of print and packaging search for exact products. The store had to stay visible for that demand while its range kept moving, and every discontinued product left a page that needed a correct redirect to a matching category.
our solution
SEARCH VISIBILITY THAT GROWS WITH THE CATALOGUE.
Regular SEO support since 2023 kept the store in the race for search demand. Later we built an automatic redirect map that proposes a matching category for each discontinued product.
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01
SUPPORT
Ran SEO support of the online store month after month, keeping category and product pages ready for search.
-
02
AUTOMATE
Built an automatic redirect map that proposes a matching category for each discontinued product. The client confirms a ready suggestion.
-
03
VERIFY
Tested the suggestions on an independent sample, separate from tuning: 24 of 25 correct.
the results
MORE VISITS. SHARPER REDIRECTS.
+72%Store sessions, Sep-Nov 2025 vs Jun-Aug 2025
28,033Sessions in September-November 2025
96%Correct redirect category suggestions
16,320Sessions in June-August 2025
+11,713Extra sessions in one quarter
24/25Correct suggestions on an independent sample
the footnote
WHAT CHANGED
FOR THE OWNER.
In autumn 2025 the store captured 11,713 more sessions than in the summer quarter: more people looking for print and packaging reached its pages.
- measured period
- 06.2025-11.2025
- fader
- SEO
- source
- public case on grandma.agency, numbers as recorded in the account: no rounding beyond what the label says
who this is for
BUILT FOR STORES WITH A LIVING CATALOGUE.
For online stores whose buyers search product by product, and whose range keeps changing. Steady SEO brings more of that demand to the catalogue, and smart redirects keep it there when items leave the range.
- Your store sells print, packaging or other goods with a wide, changing range.
- You want search to bring buyers to category and product pages every month.
- Your team prefers to confirm ready redirect suggestions over filling in tables by hand.
timeline
HOW THE STORE KEPT GROWING.
- Foundation
Since 2023 we have run SEO support for the online store.
- Growth
September-November 2025 brought 28,033 sessions, 72% more than June-August.
- Automation
Later we built the redirect map: 96% of category suggestions were correct on an independent sample.
asked about this case
Did the redirect map drive the 2025 growth?
No. The session growth came in September-November 2025 under ongoing SEO support. The redirect map is a separate project, delivered later.
How was the 96% accuracy measured?
On an independent sample of discontinued products: 24 of 25 suggested categories were correct. Tuning ran on a different sample, so the figure reflects real work on new products.
Does the client still control every redirect?
Yes. The map proposes a matching category, and the client confirms the ready suggestion before it goes live.
Would this work for my store?
It fits stores with a changing catalogue and buyers who search by product. We start with your analytics and your list of discontinued items. This case measured visits and redirect accuracy; orders were outside its scope.
