the challenge
ZERO HISTORY. EXPENSIVE MARKET.
The brand started with no followers, content or campaign history in a market where clicks are costly and solar decisions are slow.
our solution
THREE TESTS. CONTROLLED TESTING ONE TRAFFIC RANGE.
We separated commercial hypotheses, offers and creative formats, then compared three traffic flights on the same click-cost basis.
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01
BUILD THE BASE
Prepared the profile, content system and campaign measurement.
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02
SPLIT SEGMENTS
Separated investors, farmers and business owners.
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03
TEST OFFERS
Matched messages to commercial use cases and objections.
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04
CONTROL CPC
Compared each traffic test on the same click-cost basis.
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05
KEEP LEARNING
Used the results to define the next acquisition hypotheses.
the results
CONTROLLED TESTING. A CLEAR CPC RANGE.
2,276Link clicks across 3 controlled traffic tests
€0.37Weighted CPC across all 3 tests
€832.20Total Meta spend across 3 traffic tests
1,197Traffic campaign 01
644Traffic campaign 02
435Traffic campaign 03
what the tests proved
ONE MARKET. THREE COST BENCHMARKS.
Rather than present one isolated campaign, we compared three controlled traffic flights. All landed in a narrow €0.33–€0.38 CPC band, giving the new brand a planning range grounded in three tests. Measured directly in Meta Ads (Nov 2024–Mar 2025); we report clicks, spend and weighted CPC only — no leads, sales or ROI.
2,276Clicks across the three compared campaigns
€0.05Spread between best and highest CPC
3Controlled traffic campaigns compared
the footnote
WHAT WE CAN NOW
PLAN SPEND ON.
Three tests generated 2,276 link clicks at a weighted €0.37 per click on €832.20 spend.
- measured period
- November 2024–March 2025
- fader
- Meta Ads
- source
- public case on grandma.agency, numbers as recorded in the account — no rounding beyond what the label says
who this is for
BEST FOR TEAMS THAT NEED RESULTS.
For new brands that need a controlled traffic benchmark before deciding whether to invest in lead or sales campaigns.
- You need a comparable traffic benchmark before choosing a solar offer or message to develop further.
- You want a tested CPC range before you scale spend
- You value honest reporting over vanity metrics
timeline
HOW THE SYSTEM WENT LIVE.
- Foundation
We defined one question for all three tests: which offer and message could earn relevant link clicks at the lowest comparable cost?
- Build & ship
Three separate traffic tests used distinct commercial hypotheses and creative formats.
- Compound
We compared 2,276 link clicks and their weighted cost, without turning a traffic test into an unsupported lead or sales claim.
asked about this case
Was this a one-off campaign or a system?
A system: three traffic tests ran on the same cost basis from a cold start, and the results set a buy-range the brand can plan future traffic on.
Can a traffic test answer our question?
Only if the question is about reach or click cost. If you need leads or sales, the campaign and measurement plan must be designed for those outcomes.
