CASE STUDY
CONVERSATIONS IN DMS 933RENTAL CONVERSATIONS
From September 2025 to February 2026, Meta campaigns generated 933 rental conversations. The direct-response subset delivered 868 at a weighted $4.94.
THE CHALLENGE
PREMIUM PRODUCT.ACTION, NOT LIKES.
The commercial goal was a booking conversation, not cheap reach or a beautiful feed.
OUR SOLUTION
A SYSTEM FOR CONVERSATIONS GROWTH.
Offer-led creatives and traffic campaigns brought prospects into Instagram and WhatsApp, where the sales conversation could continue.
STEP 01
DIAGNOSE
Clarify the offer, audience and real decision cycle.
STEP 02
SEGMENT
Separate audiences and messages instead of averaging them.
STEP 03
TEST
Test offers, formats and creatives with controlled budgets.
STEP 04
OPTIMIZE
Move budget toward combinations supported by data.
STEP 05
REPORT
Keep lead counts, costs and source periods explicit.
THE RESULTS
THE FUNNEL MOVED.FROM CLICK TO CHAT.
933
All messaging conversations
868
Direct-response conversations
$4.94
Weighted direct-response cost
Sep 2025
162
conversations
Oct 2025
174
conversations
Nov 2025
114
conversations
Dec 2025
228
conversations
Jan 2026
220
conversations
Feb 2026
35
conversations
MESSAGING CONVERSATIONS BY MONTH
22835
SEP 25OCT 25NOV 25DEC 25JAN 26FEB 26