Google states that its existing SEO fundamentals remain relevant for AI features and that no special AI schema or machine-readable file is required. That is a useful filter: fix discoverability and evidence before buying exotic GEO tactics.
1. Make important knowledge crawlable
Put the answer in visible HTML, link it from relevant hubs, use self-referencing canonicals and keep the page eligible for snippets. A PDF, gated deck or social post can support authority, but it should not be the only place where the answer exists.
2. Structure evidence, not filler
Answer the core question early, then add conditions, method, examples, limitations and source context. Use headings that reflect real subquestions. Keep numbers tied to a named case, period and definition.
3. Keep entities consistent
Use one company name, service vocabulary, author identity, contact set and market description across the site and trusted profiles. Organization, Service, Breadcrumb and BlogPosting markup should match visible content rather than invent claims.
4. Measure with a repeatable panel
Track a fixed set of commercial and expert prompts by market and language. Record whether the brand is mentioned, cited and positioned correctly, plus the source URLs used. Pair this with Search Console, analytics and assisted conversions. One screenshot is an anecdote; a repeated panel shows direction.